Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
25 February 2019 | Story Mamosa Makaya | Photo Charl Devenish
Principles Functions
From left: Mrs Zinette de Wet, Headmistress Eunice High School, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, and Stefan van Schalkwyk from Eunice High School.
The relationship between the University of the Free State (UFS) and high schools in Bloemfontein and the region remains vital to the successful recruitment and enrolment of high-performing students at the university. 

The office of Student Recruitment Services hosted a breakfast on 20 February 2019 to honour school principals in Bloemfontein and surrounding towns for their continued support of UFS student recruitment programmes at their schools.

Principals, headmasters, teachers and chairpersons of school governing bodies, play an important role in advising and motivating learners to apply at institutions they regard as providers of quality tertiary education, and the UFS has been chosen, time and again, as the institution of choice. 

The UFS Student Recruitment Services office engages in recruitment drives using a three-tiered recruitment model throughout the academic year in the Free State and around the country, working closely with the leadership of high schools schools.

University and schools working together

In his welcoming remarks, Rector and Vice-Chancellor, Prof Francis Petersen, said the relationship between local high schools and the university was vital in the process of developing the region. By producing high-performing students, schools and the university as partners, drive innovation, transformation and academic excellence. “In order to be innovative, we have to be forward looking, and want to work with you on that. I plan to engage with you one-on-one to strengthen our partnerships further,” Prof Petersen said.

Engaging the leaders

Each year, the university presents school principals with awards for their contribution to student recruitment and enrolment. This year, the platinum award, which is the top award for more than 50 enrolments at UFS, was presented to Brebner High School, C&N Sekondêre Meisieskool Oranje, Eunice High School, Grey College Secondary School, and Jim Fouché Hoërskool. Other award categories were; gold for 20-49 enrolments, silver for 10-19 enrolments, and diamond for one to nine enrolments, these were presented to 29 schools in Bloemfontein and Excelsior.

The Director: Student Recruitment Services, Nomonde Mbadi, said the value of the relationship with schools and principals was immeasurable, and would continue to be nurtured for years to come. The event is held annually at the UFS, and is a rich platform for renewed engagement into the future.


Principles Function
Principles Function
Principles Function
Principles Function
Prof Francis Petersen, UFS Rector and Vice-Chancellor
Prof Francis Petersen, UFS Rector and Vice-Chancellor
Principles Function
Principles Function
Nomonde Mbadi, Director: Student Recruitment Services
Nomonde Mbadi, Director: Student Recruitment Services
Principles Function
Principles Function

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept