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25 February 2019 | Story Mamosa Makaya | Photo Charl Devenish
Principles Functions
From left: Mrs Zinette de Wet, Headmistress Eunice High School, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, and Stefan van Schalkwyk from Eunice High School.

The relationship between the University of the Free State (UFS) and high schools in Bloemfontein and the region remains vital to the successful recruitment and enrolment of high-performing students at the university. 

The office of Student Recruitment Services hosted a breakfast on 20 February 2019 to honour school principals in Bloemfontein and surrounding towns for their continued support of UFS student recruitment programmes at their schools.

Principals, headmasters, teachers and chairpersons of school governing bodies, play an important role in advising and motivating learners to apply at institutions they regard as providers of quality tertiary education, and the UFS has been chosen, time and again, as the institution of choice. 

The UFS Student Recruitment Services office engages in recruitment drives using a three-tiered recruitment model throughout the academic year in the Free State and around the country, working closely with the leadership of high schools schools.

University and schools working together

In his welcoming remarks, Rector and Vice-Chancellor, Prof Francis Petersen, said the relationship between local high schools and the university was vital in the process of developing the region. By producing high-performing students, schools and the university as partners, drive innovation, transformation and academic excellence. “In order to be innovative, we have to be forward looking, and want to work with you on that. I plan to engage with you one-on-one to strengthen our partnerships further,” Prof Petersen said.

Engaging the leaders

Each year, the university presents school principals with awards for their contribution to student recruitment and enrolment. This year, the platinum award, which is the top award for more than 50 enrolments at UFS, was presented to Brebner High School, C&N Sekondêre Meisieskool Oranje, Eunice High School, Grey College Secondary School, and Jim Fouché Hoërskool. Other award categories were; gold for 20-49 enrolments, silver for 10-19 enrolments, and diamond for one to nine enrolments, these were presented to 29 schools in Bloemfontein and Excelsior.

The Director: Student Recruitment Services, Nomonde Mbadi, said the value of the relationship with schools and principals was immeasurable, and would continue to be nurtured for years to come. The event is held annually at the UFS, and is a rich platform for renewed engagement into the future.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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