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25 February 2019 | Story Mamosa Makaya | Photo Charl Devenish
Principles Functions
From left: Mrs Zinette de Wet, Headmistress Eunice High School, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, and Stefan van Schalkwyk from Eunice High School.
The relationship between the University of the Free State (UFS) and high schools in Bloemfontein and the region remains vital to the successful recruitment and enrolment of high-performing students at the university. 

The office of Student Recruitment Services hosted a breakfast on 20 February 2019 to honour school principals in Bloemfontein and surrounding towns for their continued support of UFS student recruitment programmes at their schools.

Principals, headmasters, teachers and chairpersons of school governing bodies, play an important role in advising and motivating learners to apply at institutions they regard as providers of quality tertiary education, and the UFS has been chosen, time and again, as the institution of choice. 

The UFS Student Recruitment Services office engages in recruitment drives using a three-tiered recruitment model throughout the academic year in the Free State and around the country, working closely with the leadership of high schools schools.

University and schools working together

In his welcoming remarks, Rector and Vice-Chancellor, Prof Francis Petersen, said the relationship between local high schools and the university was vital in the process of developing the region. By producing high-performing students, schools and the university as partners, drive innovation, transformation and academic excellence. “In order to be innovative, we have to be forward looking, and want to work with you on that. I plan to engage with you one-on-one to strengthen our partnerships further,” Prof Petersen said.

Engaging the leaders

Each year, the university presents school principals with awards for their contribution to student recruitment and enrolment. This year, the platinum award, which is the top award for more than 50 enrolments at UFS, was presented to Brebner High School, C&N Sekondêre Meisieskool Oranje, Eunice High School, Grey College Secondary School, and Jim Fouché Hoërskool. Other award categories were; gold for 20-49 enrolments, silver for 10-19 enrolments, and diamond for one to nine enrolments, these were presented to 29 schools in Bloemfontein and Excelsior.

The Director: Student Recruitment Services, Nomonde Mbadi, said the value of the relationship with schools and principals was immeasurable, and would continue to be nurtured for years to come. The event is held annually at the UFS, and is a rich platform for renewed engagement into the future.


Principles Function
Principles Function
Principles Function
Principles Function
Prof Francis Petersen, UFS Rector and Vice-Chancellor
Prof Francis Petersen, UFS Rector and Vice-Chancellor
Principles Function
Principles Function
Nomonde Mbadi, Director: Student Recruitment Services
Nomonde Mbadi, Director: Student Recruitment Services
Principles Function
Principles Function

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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