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25 February 2019 | Story Mamosa Makaya | Photo Charl Devenish
Principles Functions
From left: Mrs Zinette de Wet, Headmistress Eunice High School, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, and Stefan van Schalkwyk from Eunice High School.

The relationship between the University of the Free State (UFS) and high schools in Bloemfontein and the region remains vital to the successful recruitment and enrolment of high-performing students at the university. 

The office of Student Recruitment Services hosted a breakfast on 20 February 2019 to honour school principals in Bloemfontein and surrounding towns for their continued support of UFS student recruitment programmes at their schools.

Principals, headmasters, teachers and chairpersons of school governing bodies, play an important role in advising and motivating learners to apply at institutions they regard as providers of quality tertiary education, and the UFS has been chosen, time and again, as the institution of choice. 

The UFS Student Recruitment Services office engages in recruitment drives using a three-tiered recruitment model throughout the academic year in the Free State and around the country, working closely with the leadership of high schools schools.

University and schools working together

In his welcoming remarks, Rector and Vice-Chancellor, Prof Francis Petersen, said the relationship between local high schools and the university was vital in the process of developing the region. By producing high-performing students, schools and the university as partners, drive innovation, transformation and academic excellence. “In order to be innovative, we have to be forward looking, and want to work with you on that. I plan to engage with you one-on-one to strengthen our partnerships further,” Prof Petersen said.

Engaging the leaders

Each year, the university presents school principals with awards for their contribution to student recruitment and enrolment. This year, the platinum award, which is the top award for more than 50 enrolments at UFS, was presented to Brebner High School, C&N Sekondêre Meisieskool Oranje, Eunice High School, Grey College Secondary School, and Jim Fouché Hoërskool. Other award categories were; gold for 20-49 enrolments, silver for 10-19 enrolments, and diamond for one to nine enrolments, these were presented to 29 schools in Bloemfontein and Excelsior.

The Director: Student Recruitment Services, Nomonde Mbadi, said the value of the relationship with schools and principals was immeasurable, and would continue to be nurtured for years to come. The event is held annually at the UFS, and is a rich platform for renewed engagement into the future.


News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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