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05 February 2019 | Story Xolisa Mnukwa | Photo Moeketsi Mokgotsi
KovsieAct Eco Cars Read More
Kovsies weld their way to a sustainable environment

The 2019 group of first-year students can look forward to a fun and adventure-filled first two weeks (28 January–9 February) of varsity life, as a number of projects and activities await them.

Kovsie ACT’s main theme for 2019 revolves around building ‘awareness’. This includes a tree-and-traffic-signs project which entails old T-shirts/material being sewn/crocheted together to make different patterns to be fitted around the trees on campus in order to create a beautiful piece of art portraying a message of ‘awareness’.

A canvas painting will also form part of the events, as first-years – with the help of their seniors – will be required to put together a painting that addresses environmental, crime, gender-based, and other societal issues that will later be placed on the wall at the Thakaneng Bridge.

On the morning of 9 February 2019, seniors will tackle the community-engagement leg of the Kovsie ACT line-up, working in their respective teams to decorate an eco-vehicle from waste materials. Each team has their own Pit stop – decorated in F1 style. This eco-vehicle race will take place on Saturday morning from 09:00 – 12:00 in Academia road (in front of Emily Hobhouse Residence).  In addition, art sculptures will be built to form part of the Eco-vehicle race. These art pieces - if approved – will after the Eco-vehicle challenge be assigned a spot on campus where it can spread the message of awareness and be appreciated by fellow students.

The abovementioned projects are expected to withstand adverse weather conditions and last for a minimum of six months.

To close off the Kovsie ACT activities, students and the public can see forward to exciting performances during the Kovsie ACT music festival on the evening of 9 February. This will include musical sensations such as the likes of Sho Madjozi, Bittereinder, Busiswa, and many more.

Tickets for the festival are available at the UFS Bloemfontein Campus Rag Farm and the Food Zone store. For more information on Kovsie ACT, visit https://www.ufs.ac.za/rag or contact Esmé Wessels at WesselsE@ufs.ac.za

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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