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05 February 2019 | Story Xolisa Mnukwa | Photo Moeketsi Mokgotsi
KovsieAct Eco Cars Read More
Kovsies weld their way to a sustainable environment

The 2019 group of first-year students can look forward to a fun and adventure-filled first two weeks (28 January–9 February) of varsity life, as a number of projects and activities await them.

Kovsie ACT’s main theme for 2019 revolves around building ‘awareness’. This includes a tree-and-traffic-signs project which entails old T-shirts/material being sewn/crocheted together to make different patterns to be fitted around the trees on campus in order to create a beautiful piece of art portraying a message of ‘awareness’.

A canvas painting will also form part of the events, as first-years – with the help of their seniors – will be required to put together a painting that addresses environmental, crime, gender-based, and other societal issues that will later be placed on the wall at the Thakaneng Bridge.

On the morning of 9 February 2019, seniors will tackle the community-engagement leg of the Kovsie ACT line-up, working in their respective teams to decorate an eco-vehicle from waste materials. Each team has their own Pit stop – decorated in F1 style. This eco-vehicle race will take place on Saturday morning from 09:00 – 12:00 in Academia road (in front of Emily Hobhouse Residence).  In addition, art sculptures will be built to form part of the Eco-vehicle race. These art pieces - if approved – will after the Eco-vehicle challenge be assigned a spot on campus where it can spread the message of awareness and be appreciated by fellow students.

The abovementioned projects are expected to withstand adverse weather conditions and last for a minimum of six months.

To close off the Kovsie ACT activities, students and the public can see forward to exciting performances during the Kovsie ACT music festival on the evening of 9 February. This will include musical sensations such as the likes of Sho Madjozi, Bittereinder, Busiswa, and many more.

Tickets for the festival are available at the UFS Bloemfontein Campus Rag Farm and the Food Zone store. For more information on Kovsie ACT, visit https://www.ufs.ac.za/rag or contact Esmé Wessels at WesselsE@ufs.ac.za

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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