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10 January 2019 | Story Rulanzen Martin | Photo Sonia Small
Prof Heidi Hudson
Prof Heidi Hudson wants her faculty to embrace the digital era to find that unique ‘KovsieHumanities’.

Ever since her appointment as Dean of the Faculty of the Humanities in March 2018, Prof Heidi Hudson has been on a mission to build relations – and importantly – to find a unique identity for ‘KovsieHumanities’.

“My immediate aim is to consolidate
where things are going well,
and to rectify imbalances and inequities
that developed over time.”
—Prof Heidi Hudson.

 

Prof Hudson is Professor of International Relations with a B2 rating from the National Research Foundation. She was until recently a member of the Committee on the Status of Women in the International Studies Association (ISA), a Global Fellow of the Oslo Peace Research Institute (PRIO) in Norway and is also an elected member of the Academy of Science of South Africa.

 

Critical self-reflection

 

“My immediate aim is therefore to consolidate where things are going well, and to rectify imbalances and inequities that developed over time,” Prof Hudson said. Such a process will require critical self-reflection from all concerned in order to carve out and claim a specific identity and role for the Humanities at the UFS.

 

Research excellence important

 

Research excellence is a major priority for her and plans to enhance research within the faculty will include measures to understand the faculty’s research landscape, addressing uneven productivity and the lack of diversity of our researchers; creating research-ready undergraduate students; increasing and developing postgraduate students; and effectively marketing our Humanities research. 

 

The diversity of the faculty is considered a strength in terms of interdisciplinary and cross-faculty collaboration. “This aspect is also encouraged by the university’s differentiated research strategy where the Humanities will lead and coordinate an African Studies research hub.”

 

Curriculum development and renewal, together with space to actively engage with discipline-specific questions on the decolonisation of the curriculum, is a key priority related to teaching and learning for Prof Hudson. “The approach to curriculum renewal is collaborative, with the recent formation of two programme committees for the generic degrees,” she said.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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