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10 January 2019 | Story Rulanzen Martin | Photo Sonia Small
Prof Heidi Hudson
Prof Heidi Hudson wants her faculty to embrace the digital era to find that unique ‘KovsieHumanities’.

Ever since her appointment as Dean of the Faculty of the Humanities in March 2018, Prof Heidi Hudson has been on a mission to build relations – and importantly – to find a unique identity for ‘KovsieHumanities’.

“My immediate aim is to consolidate
where things are going well,
and to rectify imbalances and inequities
that developed over time.”
—Prof Heidi Hudson.

 

Prof Hudson is Professor of International Relations with a B2 rating from the National Research Foundation. She was until recently a member of the Committee on the Status of Women in the International Studies Association (ISA), a Global Fellow of the Oslo Peace Research Institute (PRIO) in Norway and is also an elected member of the Academy of Science of South Africa.

 

Critical self-reflection

 

“My immediate aim is therefore to consolidate where things are going well, and to rectify imbalances and inequities that developed over time,” Prof Hudson said. Such a process will require critical self-reflection from all concerned in order to carve out and claim a specific identity and role for the Humanities at the UFS.

 

Research excellence important

 

Research excellence is a major priority for her and plans to enhance research within the faculty will include measures to understand the faculty’s research landscape, addressing uneven productivity and the lack of diversity of our researchers; creating research-ready undergraduate students; increasing and developing postgraduate students; and effectively marketing our Humanities research. 

 

The diversity of the faculty is considered a strength in terms of interdisciplinary and cross-faculty collaboration. “This aspect is also encouraged by the university’s differentiated research strategy where the Humanities will lead and coordinate an African Studies research hub.”

 

Curriculum development and renewal, together with space to actively engage with discipline-specific questions on the decolonisation of the curriculum, is a key priority related to teaching and learning for Prof Hudson. “The approach to curriculum renewal is collaborative, with the recent formation of two programme committees for the generic degrees,” she said.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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