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10 January 2019 | Story Rulanzen Martin | Photo Sonia Small
Prof Heidi Hudson
Prof Heidi Hudson wants her faculty to embrace the digital era to find that unique ‘KovsieHumanities’.

Ever since her appointment as Dean of the Faculty of the Humanities in March 2018, Prof Heidi Hudson has been on a mission to build relations – and importantly – to find a unique identity for ‘KovsieHumanities’.

“My immediate aim is to consolidate
where things are going well,
and to rectify imbalances and inequities
that developed over time.”
—Prof Heidi Hudson.

 

Prof Hudson is Professor of International Relations with a B2 rating from the National Research Foundation. She was until recently a member of the Committee on the Status of Women in the International Studies Association (ISA), a Global Fellow of the Oslo Peace Research Institute (PRIO) in Norway and is also an elected member of the Academy of Science of South Africa.

 

Critical self-reflection

 

“My immediate aim is therefore to consolidate where things are going well, and to rectify imbalances and inequities that developed over time,” Prof Hudson said. Such a process will require critical self-reflection from all concerned in order to carve out and claim a specific identity and role for the Humanities at the UFS.

 

Research excellence important

 

Research excellence is a major priority for her and plans to enhance research within the faculty will include measures to understand the faculty’s research landscape, addressing uneven productivity and the lack of diversity of our researchers; creating research-ready undergraduate students; increasing and developing postgraduate students; and effectively marketing our Humanities research. 

 

The diversity of the faculty is considered a strength in terms of interdisciplinary and cross-faculty collaboration. “This aspect is also encouraged by the university’s differentiated research strategy where the Humanities will lead and coordinate an African Studies research hub.”

 

Curriculum development and renewal, together with space to actively engage with discipline-specific questions on the decolonisation of the curriculum, is a key priority related to teaching and learning for Prof Hudson. “The approach to curriculum renewal is collaborative, with the recent formation of two programme committees for the generic degrees,” she said.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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