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24 January 2019 | Story Lacea Loader | Photo Sonia Small
Dr Engela van Staden
Dr Engela van Staden started as Vice-Rector: Academic on 1 January 2019.

The Executive Committee of the Council (on behalf of Council) of the University of the Free State (UFS) approved the appointment of Dr Engela van Staden as Vice-Rector: Academic during a meeting held on 5 December 2018. She started on 1 January 2019 as Vice-Rector: Academic (designate) and will take up the position from 1 February 2019 as Vice-Rector:  Academic. Prof Hendri Kroukamp, who acted in the position of Vice-Rector: Academic, will resume his portfolio as Dean: Faculty of Economic and Management Sciences on 1 February 2019. 

“Dr Van Staden has an immense knowledge of the higher-education system, governance, planning, and policy frameworks within the sector, and of enrolment planning and management, and will provide leadership within this domain. She has been in senior management positions at faculty, institutional, and national level for a period of 20 years and is one of the experts in academic-programme development and curriculum design in the country. I look forward to working with her and welcoming her to the university,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.
 
Dr Van Staden holds a DPhil in Education from the Rand Afrikaans University (now University of Johannesburg). She was Deputy Vice-Chancellor: Teaching, Learning and Community Engagement at the Sefako Makgatho Health Sciences University. Prior to this she was, among others, Chief Director: University Academic Planning and Management Support at the Department of Higher Education and Training (DHET) from 2009 to 2017, Director: Strategic Management Support at Tshwane University of Technology from 2004 to 2009, Dean: Faculty of Education and Director: Strategic Planning at the then Technikon Northern Gauteng from 1996 to 2003. 
 
Her responsibilities at the Sefako Makgatho Health Sciences University included teaching and learning, quality assurance, strategic and academic planning, technology and education innovation, planning and reporting for and on earmarked and development grants, curriculum reviews, infrastructure planning, blended learning, and the redesign of the university’s business model.
 
In the portfolio of Chief Director: University Academic Planning and Management Support at the DHET, she was responsible for, among others, the national enrolment targets of 2013 and 2019, and institutional performance targets aligned to the Minister’s performance targets, the management and approval of all national programme applications, the development of the distance policy for universities / open learning strategy, the monitoring of universities under administration, the Medium Term Expenditure Framework (MTEF) budget allocations to universities, the planning and establishing of new universities in Mpumalanga and Northern Cape with specific reference to the academic programmes and governance and policy environment, and the establishment of the Central Application System (CAS) and Service and Clearing House Mechanism (CACH), which includes a project management office, business architecture and the formulation of proposals towards the governance and management of such a function.
 
She has supervised master’s and doctoral students, authored and co-authored a number of academic articles, compiled a vast array of technical reports, and participated in a wide variety of national and international projects in South Africa and abroad.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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