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23 January 2019 | Story Charlene Stanley | Photo Charlene Stanley
Michele Middle
Michelle Middle, CMO of Farmovs, looks forward to expanding their operations after the UFS acquired 100% shareholding in 2018.

In medical research, there are NO shortcuts.

The journey of a new medicine from lab to pharmacy shelf takes on average at least 10 years.

Michelle Middle’s journey from young medical graduate starting her first job at FARMOVS to becoming the company’s Chief Medical Officer, was more than twice that long. It was a journey that systematically and adequately equipped her to now Co-captain this flagship enterprise through its biggest challenge yet.

Michelle remembers how Farmovs started in 1974 as a research centre in the Department of Pharmacology. After graduating as medical doctor, she joined Farmovs in 1993, shortly before they moved to their current extensive facilities just south of the Sasol Library.

In 2000, international Clinical Research Organization (CRO) giant Parexel acquired a 70% shareholding, and the name changed to Farmovs-Parexel.

“Parexel really invested a lot in infrastructure and technology, bringing facilities here on par with the best in the world,” says Michelle.

Her own journey in medical research took her to George and later to the US and UK, where she held various international executive leadership positions in international companies.

When the UFS acquired a 100% shareholding in Farmovs earlier this year, she came full circle, as she returned to Bloemfontein to spearhead the expansion of patient studies in collaboration with the Faculty of Health Sciences.

“The opportunities we have here are really enormous,” says an excited Michelle.

“We are the only university in the country with this kind of infrastructure. Apart from our state-of-the-art bioanalytical lab, we also have facilities to accommodate close to 100 research participants. We now have 45 years’ experience in advanced medical research, plus established international clients. We can provide pharmaceutical companies with basically everything they need to develop new medicines.”

Another exciting development is that they are expanding their clinical-trial patient population next year from healthy individuals to people suffering from a host of chronic conditions.

“While they are part of our clinical trials, patients gain valuable insight in their own conditions. We also sometimes pick up underlying medical issues they were not even aware of,” says Michelle.

The 150 Farmovs staff members range from doctors and nurses, to technologists, medical writers, and managers. While not technically part of the university staff, they form a valued part of the Bloemfontein Campus community.

News Archive

Rolene Strauss: a beauty with a passion
2017-12-08


 Description: Rolene Read more Tags: Rolene Strauss, Miss World, Faculty of Health Sciences, MB ChB 

Rolene Strauss and Prof Gert van Zyl, Dean of the Faculty of Health Sciences, after
receiving her MB CHB degree during the Summer Graduation on the
Bloemfontein Campus of the University of the Free State
on 7 December.
Photo: Charl Devenish

Spotlight photo: Johan Roux

It was definitely a moment to remember when former Miss World 2014, Rolene Strauss, was among the 107 students in the Faculty of Health Sciences walking across the stage in the Callie Human Center on 7 December 2017. 

Rolene, now Dr Rolene Strauss, received her MB ChB degree during the Summer Graduations at the University of the Free State (UFS). She also recited the Vow of the Graduands in Medicine during the ceremony. She resumed her studies at the UFS in 2016 after putting it on hold in 2014 when she was crowned as Miss World.  

Passion for health and education
“My love for health and medicine is what got me back to studying. There were so many opportunities to be explored after my year as Miss World, but I wouldn’t have been ‘Rolene’ if I didn’t finish my medical studies. I have absolutely no regrets,” Rolene said in a statement.
 
“I’m a test-tube baby and I believe my passion for health was born with me,” Rolene said. This is what fostered her deep set passion for health, women, and education.

Together with her sister-in-law, Dr Ledivia Strauss, she will be launching a holistic women’s health practice in Paarl next year. Rolene will not be commencing her medical internship in 2018, as she plans on doing more public speaking engagements, finishing her book, and focusing on the medical practice. 

Photo gallery:  

7 December Morning session

Video:

7 December Morning session

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