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23 January 2019 | Story Charlene Stanley | Photo Charlene Stanley
Michele Middle
Michelle Middle, CMO of Farmovs, looks forward to expanding their operations after the UFS acquired 100% shareholding in 2018.

In medical research, there are NO shortcuts.

The journey of a new medicine from lab to pharmacy shelf takes on average at least 10 years.

Michelle Middle’s journey from young medical graduate starting her first job at FARMOVS to becoming the company’s Chief Medical Officer, was more than twice that long. It was a journey that systematically and adequately equipped her to now Co-captain this flagship enterprise through its biggest challenge yet.

Michelle remembers how Farmovs started in 1974 as a research centre in the Department of Pharmacology. After graduating as medical doctor, she joined Farmovs in 1993, shortly before they moved to their current extensive facilities just south of the Sasol Library.

In 2000, international Clinical Research Organization (CRO) giant Parexel acquired a 70% shareholding, and the name changed to Farmovs-Parexel.

“Parexel really invested a lot in infrastructure and technology, bringing facilities here on par with the best in the world,” says Michelle.

Her own journey in medical research took her to George and later to the US and UK, where she held various international executive leadership positions in international companies.

When the UFS acquired a 100% shareholding in Farmovs earlier this year, she came full circle, as she returned to Bloemfontein to spearhead the expansion of patient studies in collaboration with the Faculty of Health Sciences.

“The opportunities we have here are really enormous,” says an excited Michelle.

“We are the only university in the country with this kind of infrastructure. Apart from our state-of-the-art bioanalytical lab, we also have facilities to accommodate close to 100 research participants. We now have 45 years’ experience in advanced medical research, plus established international clients. We can provide pharmaceutical companies with basically everything they need to develop new medicines.”

Another exciting development is that they are expanding their clinical-trial patient population next year from healthy individuals to people suffering from a host of chronic conditions.

“While they are part of our clinical trials, patients gain valuable insight in their own conditions. We also sometimes pick up underlying medical issues they were not even aware of,” says Michelle.

The 150 Farmovs staff members range from doctors and nurses, to technologists, medical writers, and managers. While not technically part of the university staff, they form a valued part of the Bloemfontein Campus community.

News Archive

Pianoboost a hit on Google Play Store
2017-03-01

Description: Pianoboost Tags: Pianoboost

Pianoboost is an interactive app developed by
Dr Frelet de Villiers, lecturer in the Odeion School of Music
at the University of the Free State.
Photo: Supplied

“I got the idea after watching my children play Sing Star on PlayStation, where the game can detect how accurately you sing. I realised this could turn my dream into a reality if I looking into the possibility of an app that can do note recognising,” says Dr Frelet de Villiers, developer of the Pianoboost app, about her brainchild.

Dr De Villiers, lecturer in the Odeion School of Music (OSM) at the University of the Free State (UFS), developed this interactive app for piano learners to learn music. She started the developing process three years ago, but the project only got momentum when she  approached LivX, a digital developing company in Pretoria, six months ago.

Useful for other instruments
Pianoboost has been live since 9 February 2017 and already received positive reviews, with a five-star rating on the Google Play Store. “In my experience as piano teacher, I know that learners struggle to learn their notes. They can’t recognise the note on the music sheet and therefore cannot play it on the piano,” says Dr De Villiers. Although this app is developed for piano, it is also successfully used for other instruments like the marimba, violin, and guitar, because it can pick up sounds from almost any instrument.

Ideal for use in academic programme
There are students in the certificate and diploma modules at the OSM who haven’t received any formal music training. Therefore, the app is ideal for them to use. “We have instrument-specific methodology in our degree courses. So, those students could also be exposed to the app for use in their own teaching of young learners,” says Dr De Villiers.

Different features sets app apart
The app, available on Android devices, has instant music recognition and impressive features that already sets it apart from existing learning apps. It is used on a real acoustical piano (you do not need to plug the tablet into a keyboard), has instant note recognition, shows the correct position of the note on the piano when you are wrong, and works like a flash card system, to name a few. “By using the app, you also learn the names of notes whether you played it right or wrong,” says Dr De Villiers.

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