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14 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr David Patrick
Dr David Patrick hopes that his book will encourage a more sceptical view of Western media’s portrayal of enocides.

A movie night 10 years ago featuring Hotel Rwanda, set a young Scottish Social Sciences scholar off on a disturbing journey of discovery about just how twisted the portrayal of genocide by Western media houses can be.

Dr David Patrick found the mass slaughter of Tutsis, directed by members of the Hutu majority government during a 100-day period in 1994, to be totally incomprehensible. It is believed that between 500 000 and two million people were killed.

 

Research interest

It sparked a research interest and has led to the recent publishing of his monograph: Reporting Genocide: Media, Mass Violence and Human Rights.

He found liberal democratic countries’ advocacy of human rights to be little more than positive-sounding rhetoric when it came to their reaction to genocide in the rest of the world. There was also a remarkable contrast between places like Bosnia and Rwanda in terms of overall news coverage, with Bosnia consistently receiving far more coverage than Rwanda.

“Given that the Rwandan genocide was far more destructive – both in terms of speed and scale – provides ample evidence of the importance placed on both geographical location and race in relation to setting the news agenda,” Dr Patrick says.

 

International Studies Group

He’s been coming to South Africa as part of the UFS International Studies Group under the leadership of Professor Ian Phimister since 2014.

“Being exposed to so many people from different countries has been incredibly enriching,” Dr Patrick says.

“I love the texture and vibrancy of the South African society and also the braaiing culture – seeing that it rains back in Scotland almost 300 days of the year!”

He’s found a happy home in the south of Bloemfontein with his wife Tamsin, a teacher of Academic English at the UFS, and their three dogs.

 

Effect of findings

He is sober about whether his book will help change the prevailing news agenda. “Media institutions are not really known for critical self-reflection,” he says.

“But I do hope that people who read my book will at least adopt a more sceptical view of Western media’s portrayal of genocides.”

News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

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