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14 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr David Patrick
Dr David Patrick hopes that his book will encourage a more sceptical view of Western media’s portrayal of enocides.

A movie night 10 years ago featuring Hotel Rwanda, set a young Scottish Social Sciences scholar off on a disturbing journey of discovery about just how twisted the portrayal of genocide by Western media houses can be.

Dr David Patrick found the mass slaughter of Tutsis, directed by members of the Hutu majority government during a 100-day period in 1994, to be totally incomprehensible. It is believed that between 500 000 and two million people were killed.

 

Research interest

It sparked a research interest and has led to the recent publishing of his monograph: Reporting Genocide: Media, Mass Violence and Human Rights.

He found liberal democratic countries’ advocacy of human rights to be little more than positive-sounding rhetoric when it came to their reaction to genocide in the rest of the world. There was also a remarkable contrast between places like Bosnia and Rwanda in terms of overall news coverage, with Bosnia consistently receiving far more coverage than Rwanda.

“Given that the Rwandan genocide was far more destructive – both in terms of speed and scale – provides ample evidence of the importance placed on both geographical location and race in relation to setting the news agenda,” Dr Patrick says.

 

International Studies Group

He’s been coming to South Africa as part of the UFS International Studies Group under the leadership of Professor Ian Phimister since 2014.

“Being exposed to so many people from different countries has been incredibly enriching,” Dr Patrick says.

“I love the texture and vibrancy of the South African society and also the braaiing culture – seeing that it rains back in Scotland almost 300 days of the year!”

He’s found a happy home in the south of Bloemfontein with his wife Tamsin, a teacher of Academic English at the UFS, and their three dogs.

 

Effect of findings

He is sober about whether his book will help change the prevailing news agenda. “Media institutions are not really known for critical self-reflection,” he says.

“But I do hope that people who read my book will at least adopt a more sceptical view of Western media’s portrayal of genocides.”

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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