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14 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr David Patrick
Dr David Patrick hopes that his book will encourage a more sceptical view of Western media’s portrayal of enocides.

A movie night 10 years ago featuring Hotel Rwanda, set a young Scottish Social Sciences scholar off on a disturbing journey of discovery about just how twisted the portrayal of genocide by Western media houses can be.

Dr David Patrick found the mass slaughter of Tutsis, directed by members of the Hutu majority government during a 100-day period in 1994, to be totally incomprehensible. It is believed that between 500 000 and two million people were killed.

 

Research interest

It sparked a research interest and has led to the recent publishing of his monograph: Reporting Genocide: Media, Mass Violence and Human Rights.

He found liberal democratic countries’ advocacy of human rights to be little more than positive-sounding rhetoric when it came to their reaction to genocide in the rest of the world. There was also a remarkable contrast between places like Bosnia and Rwanda in terms of overall news coverage, with Bosnia consistently receiving far more coverage than Rwanda.

“Given that the Rwandan genocide was far more destructive – both in terms of speed and scale – provides ample evidence of the importance placed on both geographical location and race in relation to setting the news agenda,” Dr Patrick says.

 

International Studies Group

He’s been coming to South Africa as part of the UFS International Studies Group under the leadership of Professor Ian Phimister since 2014.

“Being exposed to so many people from different countries has been incredibly enriching,” Dr Patrick says.

“I love the texture and vibrancy of the South African society and also the braaiing culture – seeing that it rains back in Scotland almost 300 days of the year!”

He’s found a happy home in the south of Bloemfontein with his wife Tamsin, a teacher of Academic English at the UFS, and their three dogs.

 

Effect of findings

He is sober about whether his book will help change the prevailing news agenda. “Media institutions are not really known for critical self-reflection,” he says.

“But I do hope that people who read my book will at least adopt a more sceptical view of Western media’s portrayal of genocides.”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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