Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
08 January 2019 | Story Charlene Stanley | Photo Charlene Stanley
Film and Visual Media
Johanet Kriel-De Klerk, Chris Vorster, and Martin Rossouw in the auditorium at the Visual Hub, where a lot of time is spent watching and analysing films.

Three years ago, an oblong yellowish-green building arose between Pellies Park and the Beyers Naudé male residence, housing state-of-the art filming, editing, and viewing facilities, and sporting the promising name ‘Visual Hub’ on its exterior.  With this, an exciting interdisciplinary honours degree in Film and Visual Media was introduced.

While the interior and facilities still provide a brand-new impression, lecturers reflect that they’ve come a long way over this period, finding a delicate balance between practical and academic components. 

Not traditional “film school”

“This is not ‘film school’,” lecturer Chris Vorster explains. “Although we have an intensive practical component that sees our students producing a short film at the end of their training, our emphasis is on equipping students with a thorough academic knowledge of film history and analysis.”

Only 15 students can be accepted each year. Applicants should have a degree in the Humanities, scoring at least a 65% average in their final year.

Over the course of a year, students are given a viewing list of selected movies, illustrating different aspects of visual storytelling, film development and techniques, but which also relate to the societies that produced them in revealing ways.

Broadening students’ viewing experience

“Most people tend to get stuck in their favourite genre when it comes to watching movies. We considerably broaden students’ viewing experience,” says Vorster. “We give them as wide a base as possible. When they walk out of here, they can go on to specialise in anything from directing to writing film reviews.”

He usually advises students to see the year after completing their degree as a ‘practical year’, doing volunteer work in as many fields of film production as possible to see what they enjoy most, and then work hard to become a specialist in that field.

The film industry is a tough world. You really need a great amount of talent and drive to make it.” 

LECTURERS’ FAVOURITE FILM GENRES:

Chris Vorster: DRAMA AND THEATRE ARTS

Science fiction crossed with psychological thrillers, and all that shouts, explodes, devours, hits, and disgusts.

Johanet Kriel-De Klerk: HISTORY OF ART AND IMAGE STUDIES

Indie (independent) films, as they strike a good balance between profound art and everyday entertainment.

Debeer Cloete: DRAMA AND THEATRE ARTS

Science fiction. A great favourite is Steven Spielberg’s A.I. Artificial Intelligence [2001]. Spielberg was asked by Stanley Kubrick’s widow to direct this film after Kubrick’s death in 1999. It stays true to Spielberg’s own aesthetic approach while incorporating Kubrick’s approach to cinematography and fragmented narratives.  

Martin Rossouw: HISTORY OF ART AND IMAGE STUDIES

So-called boring philosophical art films, such as those of Terrence Malick.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept