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10 January 2019 | Story Charlene Stanley | Photo Anja Aucamp
Dr Allessandra Kim Heggenstaller
Dr Allessandra Kim Heggenstaller’s doctoral thesis found that cosmetic surgery can lead to an enhanced sense of empowerment.

With human rights at the centre of our modern society’s psyche, the concept of women taking ownership of their own bodies is often interpreted as standing up against all forms of abuse as well as celebrating their own physical uniqueness.

But what about the interpretation that ownership also gives you the right to alter your physical appearance through cosmetic surgery?

The stigma traditionally surrounding cosmetic surgery which is purely done to correct a perceived physical flaw or shortcoming and not for health reasons, has always intrigued Alessandra Kim Heggenstaller. So much so, that the 31-year-old Sociology graduate made it the topic of her doctoral thesis (The role of cosmetic surgery in the embodied experience of female beauty).

 

Beauty and success

“Nowadays, the concept of human ‘beauty’ is intricately linked to that of identity: beauty is seen as

bringing success in occupation, love, and marriage. Accordingly, beauty is often treated as a commodity – social status is attributed to it, and negotiated with it,” says Heggenstaller.

She wanted to test the prevailing negative perception that women who opt for corrective surgery are vain and superficial and are motivated by their desire to fit into a stereotype of ‘the perfect female body’.

 

Surgery a last resort

In her research, Heggenstaller interviewed 10 Free State women who had cosmetic interventions.

The women were from various ages and backgrounds. However, Heggenstaller found certain commonalities:

“None of them did it for a male partner or to fit a perceived stereotype. All of them had done intensive research beforehand and for each of them surgery was really a last resort,” she says.

She found that the women’s main motivation was that they didn’t ‘feel at home’ in their own

bodies because of the perceived shortcoming.

“The study found that a cosmetic procedure was an action and choice that began a journey of change and self-discovery. When the physical body portrays a more accurate image of how the individual feels, she engages her lifeworld and social environment with an enhanced sense of empowerment,” says Heggenstaller.

 

No regrets

“It was also significant to hear that not one of my case studies had any regrets about opting for surgery. In fact, they all felt that they should have done it sooner.”

News Archive

It's a Black-White Thing
2014-06-03

Seasoned American journalist, Donna Bryson, will launch her book at the Bloemfontein Campus. It's a Black-White Thing offers a story of hope for our country thirsty for good news. 
 
During 2008, Bryson – who was also in SA reporting on our first all-race elections – visited the UFS Bloemfontein Campus. The reason: to investigate the raging furore around the now-infamous Reitz event. Speaking to students, staff and two former rectors, she realised that the campus was indeed a microcosmic reflection of our country at large.
 
Now returning to where it all started, Bryson’s book shows that real change is finally taking place. Her stories tell of inspiring individual transformations under the leadership of Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
It's a Black-White Thing offers a story of hope for our country longing for good news.
 
Come join Donna Bryson and Prof Jansen when they will discuss the book during a public event. The launch of her book is hosted by the Institute for Reconciliation and Social Justice, in cooperation with the Department of Communication and Brand Management. The discussion forms part of the university's 20 years of democracy celebration series.
 
It’s a Black-White Thing is Bryson’s first book and was shortlisted for the City Press Tafelberg Nonfiction Award.
 
Date: Thursday 5 June 2014
Time: 10:00 – 11:00
Venue: Flippie Groenewoud Building (FGG), Block B, Room 202, Bloemfontein Campus

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