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18 July 2019 | Story Valentino Ndaba | Photo Evert Kleynhans
Heidedal Drug Awareness Campaign
Pastor shares with Heidedal learners how drugs landed him in prison.

His father died when he was just three years old. A mourning single mother had to raise three boys. As the middle child, feeling abandoned and unloved, he joined a gang. Home was a cold and empty place and so were the streets of Grabouw, a small town in the Western Cape where he grew up. This is how Ivor Swartz’s story began.

A 15-year-old Swartz told himself: “Because I am not loved at home, maybe I will feel loved on the streets.” It did not take long for the ugly truth to emerge. When it did, he turned to drugs for comfort.

Behind bars

One evening when Swartz and a friend were at a local tavern, they were involved in an altercation. They pulled out guns and fired shots at two males. “My judgement was clouded by the drugs so my friend and I shot my blood brother,” he remorsefully reminisces. 

From prisoner to pastor

Swartz was imprisoned for six-and-a-half years, during which time he matriculated. He has been a free man for 14 years. For the past five years Swartz has been a youth pastor at St. Paul’s United Church in Johannesburg. He has also trained as a life coach and holds an Honours degree in Theology from the University of Pretoria.

Swartz shared the story of how drugs almost ruined his future with 1100 Olympia Primary School learners in Heidedal recently. He was the guest speaker at a two-day Community Outreach Drug Awareness campaign led by the University of the Free State’s (UFS) Division for Organisational Development and Employee Wellness.

Compassionate beyond campus

Burneline Kaars, Head of the Division, said the campaign is one of the ways in which the university shows that it cares for the community. “We strive to improve the wellbeing of staff and the community at large.”

Swartz and the UFS team visited seven schools in Heidedal from 10-11 July 2019. where they cautioned future leaders and parents against how drugs shape the choices that individuals make. 

Pursuing a better story

Swartz was sitting in solitary confinement when he heard a song by UK singer Robbie Williams. The lyrics were: “Cause I got too much life running through my veins going to waste.” These words changed his life.

“I decided I wanted a better life,” said Swartz. He now lives to make a positive contribution to society and has written a new conclusion to his life’s story.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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