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02 July 2019 | Story Valentino Ndaba | Photo Charl Devenish
Prof Tristan McCowan
Palgrave Macmillan is publishing Prof Tristan McCowan’s latest book in August 2019 that addresses the question of higher education and the Sustainable Development Goals.

Scholars began writing about post-development theory in the 1980s. Post-development is a school of thought that is critical of development. It promotes alternative ways of thinking and acting beyond the ideology of development which originated during the Cold War. 

According to post-development theorising, the idea of underdevelopment was conceptualised in order to promise material improvement to the global South in an attempt to slow the speed at which socialism was spreading by fast-tracking capitalist economic growth. 

What does a post-development university look like?

In order to explore models of university development, on Wednesday 26 June 2019, the University of the Free State’s (UFS) South African Research Chairs Initiative (SARChI) in Higher Education and Human Development Research Group hosted Professor Tristan McCowan, Deputy-Director of the Centre for Global Higher Education at University College London, for a seminar on the Bloemfontein Campus.

”A developmental university’s primary orientation is serving society, particularly the marginalised of the community,” the professor explained. Referencing developmental universities established in Africa in the post-independence period, Prof McCowan pointed out that these aimed to develop courses relevant to local agricultural and infrastructure needs. In addition, these institutions conducted applied research with the community, and maintained close relationships with government.

Embracing the process of change

Prof McCowan attested to the flawed nature of the race towards a universal form of development and continuing economic growth. “We need to emancipate ourselves from any notion that countries should all be developing in this same way.” 

He argued that competition in economic and higher education generates inequalities, hence the autonomous development advocated by post-development. This, he claimed, is a promising alternative model of a university which is concerned with achieving but also going beyond the UN’s Sustainable Development Goals. It appears utopian but asks that we imagine alternatives possibilities.

Moreover: “The acknowledgement of higher education in the Sustainable Development Goals has raised crucial questions about whether and how universities can solve environmental challenges, address societies’ wicked problems and promote social justice,” stated Prof McCowan.

Bridging the gap on the ground

He considers the post-development university as one that represents an ‘ecology of knowledges’, with students engaging with indigenous as well as mainstream forms of knowing, challenging disciplinary boundaries. These ways of adapting existing theories to practical problems of the outside world are reflected in the UFs’ Integrated Transformation Plan. 

If transformation is to be advanced in a radical direction as post-development argues, a critical questioning of the current educational landscapes needs to happen. This questioning is welcomed and encouraged at a post-development university.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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