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18 June 2019 | Story Ruan Bruwer | Photo BackpagePix
Lefébre Rademan
Lefébre Rademan, wing attack and goal attack, received seven Player of the Match awards in her last 17 matches for the Free State and the University of the Free State.

While she had an outstanding Telkom Netball League and was recognised as one of the best players, Lefébre Rademan is keen to take her game to the next level.

The 22-year-old BEd honours student at the University of the Free State captained the Free State Crinums to the third position in the league, and was named as the best shooter. Her 201 goals from 235 attempts (86% goal average) was the second highest by any shooter with more than 100 attempts.

Rademan’s four Player of the Match awards was the joint most. This followed last year’s Varsity Netball tournament where she also finished with the joint most awards for the best player in a fixture.

“Yes, I would say this has been the best form of my career. But I believe I can take it a step further. Reaching this form is something that comes over time with hard work.” 

Rotating between positions

What impressed about the South African A (2018) and SA U21 (2016 and 2017) player, was how she adapted when she was rotated between wing attack and goal attack during matches.

Although the majority of her career was as a defender (school) and wing attack (post school), goal attack was a position she always thought she would like. 

“In my first year, I used to nag our coach (Burta de Kock) to give me some playing time there. It is funny how it worked out, as I’m now playing mostly goal attack.”

She still hopes to win a couple of trophies with the Kovsie and Free State teams and said she will give her ‘absolute all’ to make the Protea team.

According to De Kock, Rademan is a hard worker with a never-give-up approach. “I can play her anywhere and she won’t let anyone down. Lefébre never takes praise for herself. She sets the example on and off court.”

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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