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18 June 2019 | Story Ruan Bruwer | Photo BackpagePix
Lefébre Rademan
Lefébre Rademan, wing attack and goal attack, received seven Player of the Match awards in her last 17 matches for the Free State and the University of the Free State.

While she had an outstanding Telkom Netball League and was recognised as one of the best players, Lefébre Rademan is keen to take her game to the next level.

The 22-year-old BEd honours student at the University of the Free State captained the Free State Crinums to the third position in the league, and was named as the best shooter. Her 201 goals from 235 attempts (86% goal average) was the second highest by any shooter with more than 100 attempts.

Rademan’s four Player of the Match awards was the joint most. This followed last year’s Varsity Netball tournament where she also finished with the joint most awards for the best player in a fixture.

“Yes, I would say this has been the best form of my career. But I believe I can take it a step further. Reaching this form is something that comes over time with hard work.” 

Rotating between positions

What impressed about the South African A (2018) and SA U21 (2016 and 2017) player, was how she adapted when she was rotated between wing attack and goal attack during matches.

Although the majority of her career was as a defender (school) and wing attack (post school), goal attack was a position she always thought she would like. 

“In my first year, I used to nag our coach (Burta de Kock) to give me some playing time there. It is funny how it worked out, as I’m now playing mostly goal attack.”

She still hopes to win a couple of trophies with the Kovsie and Free State teams and said she will give her ‘absolute all’ to make the Protea team.

According to De Kock, Rademan is a hard worker with a never-give-up approach. “I can play her anywhere and she won’t let anyone down. Lefébre never takes praise for herself. She sets the example on and off court.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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