Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
08 March 2019 | Story Opinion article by Prof Puleng LenkaBula | Photo Sonia Small
Prof LenkaBula
Prof Puleng LenkaBula believes that the roles of women become important and productive when the environment within which they exercise their voice, dreams, talents, and knowledge, is supportive.

On the global community calendar, 8 March is marked as the day on which we commemorate International Women’s Day, which evolved as a result of women’s pursuit of equality in the workplace and the associated human rights, civic citizenship, and dignity in the private and public spheres while calling for gender equality.

It is an annual celebration of women’s diverse contributions and accomplishments in the socio-political, economic, environmental, and other spheres.  It emerged from the context where women did not have the right to vote, to participate in elections, and in many societies to own property.  This meant, among others, that women could not shape their lives as they wanted or envisaged, due to the institutionalisation of patriarchy, which is understood as the authority of men over women, and exploitative economic-system arrangements and associated policies. Equally important is that, while the quest for liberty, equality, and human rights were seen as important for democratic societies, it was not seen as important to extend it to women. It was in this context of agitating for equality and the recognition of women as fully human and to therefore be endowed with the cognitive aptitude and abilities to frame their lives, that women organised and protested against these inhibitions.

It was therefore fitting that on, 8 March 2019, we commemorate International Women’s Day with the celebration of 25 years of democratic dispensation in South Africa, where equality, women’s rights, and full participation in political, economic, social, and other rights are generally available, yet still remains contested. It is equally important that we should ask in this year, when the UFS is celebrating 115 years of transforming lives and inspiring excellence through knowledge construction, intellectual formation and dissemination, what we have done or are doing to ensure that gender equality is affirmed in our institution and in our society. How do we promote women’s rights and gender equality at the UFS and in South Africa and what are the challenges we face?  

Do we allow gender equality and women’s talents, knowledge, and voice in all spheres to support the Academic Project in our universities? What are the challenges in transforming systems or exclusion and marginalisation within our own structuring and how do we plan to overcome these? It seems to me that while women’s rights, talents, dignity, and agency are now acknowledged in many of our communities and our society in general, there are still many challenges to transform and fully overcome so that women can constructively contribute knowledge locally, regionally, and globally. How do we create conditions that will enable women and gender-non-conforming people to perform optimally in the core Academic Project, namely teaching and learning, engaged scholarship and research, and to hence thrive as academics or professionals and administrative staff within our universities on the African continent and the global community? What measures do we put in place to facilitate women’s productive outputs and celebrate them through recognition in a world that often negate these contributions?

It may be surprising to the reader that I pose so many questions instead of describing what International Women’s Day is, but it is important to ponder on what systems, institutions, policies, and praxes our societies will need to affirm the dignity of women.

As the UFS community and the broader society, engaging these questions are an important academic and social exercise.  I need to assert that there are many initiatives which the UFS are putting in place to support women’s rights, gender equality, and social justice within the institution. We have recognised the imperative for creating an enabling academic and professional environment that facilitates access and excellence for all staff and students, taking cognisance of the importance of gender equality. We have also recognised that gender equality does not only frame the equality between men and women, but also takes cognisance of the rights of gender-non-conforming individuals as well as individuals who are gay, lesbian, bisexual, trans, asexual, etc. Equally, we have emphasised universal access and support for staff and students living with disabilities in order to ensure that they have access and succeed in their pursuit of education, notwithstanding the continuing requirements to improve our systems and policies in this regard. The portfolio on Institutional Change, Student Affairs, and Engaged Scholarship, for instance, has started to put measures in place that facilitate institutional policy frameworks, advance gender equality, and address impediments to their success, which is often limited by challenges such as sexual harassment.

In 2018, for instance, Council approved the policies on Sexual Harassment and Anti-discrimination, which promotes gender equality and discourages all conduct to denigrate or violate women and men in our context. A high-impact and agile resolution process and team referred to as SART, operates within the implementation framework of the Sexual Harassment and Anti-Discrimination policies. It is an immediate mechanism to address complaints, queries, and submissions on gender-based violence in ways that are attentive to the many calls which women locally and internationally have asserted as important in facilitating gender equality for all staff, students, and stakeholders of the UFS.  We have also decided to provide the University Council with a Social Cohesion and Social Justice Report, which will enable us to evaluate all efforts to promote social justice, social capital, and excellence through co-curricular work in the university.

I must state that these efforts are in line with some of the aspirations and commitments of the International Women’s Day commemorations. It seems to me that the roles of women become important and productive when the environment within which they exercise their voice, dreams, talents, and knowledge, is supportive. I wish all the women of the UFS and in our society a wonderful International Women’s Day. I hope it will inspire all of us in our different work responsibilities to be and do the best we were created for. I further hope that all institutional efforts to facilitate gender equality will come to fruition.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept