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08 March 2019 | Story Opinion article by Prof Puleng LenkaBula | Photo Sonia Small
Prof LenkaBula
Prof Puleng LenkaBula believes that the roles of women become important and productive when the environment within which they exercise their voice, dreams, talents, and knowledge, is supportive.

On the global community calendar, 8 March is marked as the day on which we commemorate International Women’s Day, which evolved as a result of women’s pursuit of equality in the workplace and the associated human rights, civic citizenship, and dignity in the private and public spheres while calling for gender equality.

It is an annual celebration of women’s diverse contributions and accomplishments in the socio-political, economic, environmental, and other spheres.  It emerged from the context where women did not have the right to vote, to participate in elections, and in many societies to own property.  This meant, among others, that women could not shape their lives as they wanted or envisaged, due to the institutionalisation of patriarchy, which is understood as the authority of men over women, and exploitative economic-system arrangements and associated policies. Equally important is that, while the quest for liberty, equality, and human rights were seen as important for democratic societies, it was not seen as important to extend it to women. It was in this context of agitating for equality and the recognition of women as fully human and to therefore be endowed with the cognitive aptitude and abilities to frame their lives, that women organised and protested against these inhibitions.

It was therefore fitting that on, 8 March 2019, we commemorate International Women’s Day with the celebration of 25 years of democratic dispensation in South Africa, where equality, women’s rights, and full participation in political, economic, social, and other rights are generally available, yet still remains contested. It is equally important that we should ask in this year, when the UFS is celebrating 115 years of transforming lives and inspiring excellence through knowledge construction, intellectual formation and dissemination, what we have done or are doing to ensure that gender equality is affirmed in our institution and in our society. How do we promote women’s rights and gender equality at the UFS and in South Africa and what are the challenges we face?  

Do we allow gender equality and women’s talents, knowledge, and voice in all spheres to support the Academic Project in our universities? What are the challenges in transforming systems or exclusion and marginalisation within our own structuring and how do we plan to overcome these? It seems to me that while women’s rights, talents, dignity, and agency are now acknowledged in many of our communities and our society in general, there are still many challenges to transform and fully overcome so that women can constructively contribute knowledge locally, regionally, and globally. How do we create conditions that will enable women and gender-non-conforming people to perform optimally in the core Academic Project, namely teaching and learning, engaged scholarship and research, and to hence thrive as academics or professionals and administrative staff within our universities on the African continent and the global community? What measures do we put in place to facilitate women’s productive outputs and celebrate them through recognition in a world that often negate these contributions?

It may be surprising to the reader that I pose so many questions instead of describing what International Women’s Day is, but it is important to ponder on what systems, institutions, policies, and praxes our societies will need to affirm the dignity of women.

As the UFS community and the broader society, engaging these questions are an important academic and social exercise.  I need to assert that there are many initiatives which the UFS are putting in place to support women’s rights, gender equality, and social justice within the institution. We have recognised the imperative for creating an enabling academic and professional environment that facilitates access and excellence for all staff and students, taking cognisance of the importance of gender equality. We have also recognised that gender equality does not only frame the equality between men and women, but also takes cognisance of the rights of gender-non-conforming individuals as well as individuals who are gay, lesbian, bisexual, trans, asexual, etc. Equally, we have emphasised universal access and support for staff and students living with disabilities in order to ensure that they have access and succeed in their pursuit of education, notwithstanding the continuing requirements to improve our systems and policies in this regard. The portfolio on Institutional Change, Student Affairs, and Engaged Scholarship, for instance, has started to put measures in place that facilitate institutional policy frameworks, advance gender equality, and address impediments to their success, which is often limited by challenges such as sexual harassment.

In 2018, for instance, Council approved the policies on Sexual Harassment and Anti-discrimination, which promotes gender equality and discourages all conduct to denigrate or violate women and men in our context. A high-impact and agile resolution process and team referred to as SART, operates within the implementation framework of the Sexual Harassment and Anti-Discrimination policies. It is an immediate mechanism to address complaints, queries, and submissions on gender-based violence in ways that are attentive to the many calls which women locally and internationally have asserted as important in facilitating gender equality for all staff, students, and stakeholders of the UFS.  We have also decided to provide the University Council with a Social Cohesion and Social Justice Report, which will enable us to evaluate all efforts to promote social justice, social capital, and excellence through co-curricular work in the university.

I must state that these efforts are in line with some of the aspirations and commitments of the International Women’s Day commemorations. It seems to me that the roles of women become important and productive when the environment within which they exercise their voice, dreams, talents, and knowledge, is supportive. I wish all the women of the UFS and in our society a wonderful International Women’s Day. I hope it will inspire all of us in our different work responsibilities to be and do the best we were created for. I further hope that all institutional efforts to facilitate gender equality will come to fruition.

News Archive

Guest lecture: Mr Pretorius, CEO of McCarthy Limited
2004-11-05

The challenges facing business leaders in a rapidly changing South Africa

“The world we used to know does not exist anymore. Leaders are continually dealing with crisis and opportunities, in a high-pressure environment,” said Mr Brand Pretorius, honorary professor from the University of the Free State , delivering his 13th guest lecture on the challenges facing business leaders in a rapidly changing South Africa .

Mr Pretorius, CEO of McCarthy Limited, identified certain trends which are responsible for changes to the South African business environment. He said the South African business environment is ever-changing, fast moving, complex and unpredictable. “As business people we have to deal with the impact,” he said.

“Years ago we were globally isolated. Now we live in a shrinking borderless world with crumbling trade barriers. Globilisation of our economy is accelerating. For South African business leaders this creates a sea of export opportunities,” he said.

Although there are ongoing demands for substantial profit growth from shareholders, the days of focussing only on their interests are gone, said Mr Pretorius. Stakeholder commitment now enjoys high priority and business leaders have to deal with the challenges accompanying black economic empowerment and employment equity.

Customers are also well-informed and demanding. Business leaders could easily loose the loyalty of their customers because of a hyper-competitive environment with an oversupply of goods and services.

Mr Pretorius stated that staff want to be involved and are looking for meaning in their workplace. Employers also have to deal with HIV/Aids in their workplaces. Trauma, absenteeism and financial implications could have a great effect on the viability of a business.

Against these changes Mr Pretorius pointed out the challenges business leaders are facing. In doing so a number of questions arise. The external business climate is characterised by turbulence and change. Internally there is a need for stability and meaning. How do we handle both challenges effectively?

Because of changes strategy decay is taking place and past strategies become irrelevant. Mr Pretorius said that business leaders need to modify their business models to prevent the downfall of their companies.

It is important for leaders to know what is happening in their world. “Continuous innovation is a critical success factor. The reality is that innovation is the only insurance against irrelevance,” he said.

Because of a changed environment leaders must perform and transform, simultaneously. How do we strike a balance between focused transformation and the achievement of world class performance, asked Mr Pretorius? “We need to bring about meaningful and sustainable empowerment, in order to create an inclusive economy and society. Leadership and management profiles should reflect the diversity of our teams, however at the same time every effort should be made to stop the brain drain and retain the expertise of experienced white managers.”

He also stated that leaders have an important role to play in terms of employment creation and corporate caring. “Sustainable stability and prosperity will not materialise without efforts in this regard.”

Mr Pretorius said that above challenges could be addressed by developing the ability to focus on creating a better future, rather than defending the past, a long-term vision, facing new realities, enhancing the value of brands and mobilising IT and the Internet to serve the business and customers better.

Retaining a positive vision of the future, embracing change and transformation, building your business according to the right principles and values and aspiring to be the best are some of the guidelines, according to Mr Brand, for future business success. He stated that creating a value advantage above one’s competitors, customer satisfaction and retention and inspirational leadership will add to the success of one’s business.

“We are indeed living in the era of the ultimate challenges, but also the ultimate opportunities. Let me clearly state that I have hope – in my view the tide has turned. Every day I experience small miracles inspired by ordinary people making an extraordinary difference,” said Mr Pretorius.

 

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
5 November 2004

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