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19 March 2019 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Ergonomics
Martie Bitzer, senior lecturer at the UFS Department of Architecture, says an architect envisions how the user will live in a space and designs accordingly.
“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

Whether at work or at home, scientists have found a way to “comfortably” carry out tasks. According to Martie Bitzer, senior lecturer at the University of the Free State’s Department of Architecture, we all experience discomfort due to the effects of repetitive actions in a day – whether in daily tasks of necessity like washing the dishes or hours spent at work behind a desk or a countertop. “The word ‘ergonomics’ is the key to ease this discomfort!,” she said.

Martie believes that a space needs not only to look beautiful but that it must be practical as well. 

“The specific dimensions of the human body should serve as the designer’s ‘measure’ for the height of your kitchen counter or the angle of your computer screen,” says Martie.

She continues: “In architecture, ergonomics is always the starting point for design. The architect envisions how the user will live in a space and designs accordingly. Ergonomics touches all aspects of a person’s life in a building – from the distance you walk in your kitchen while cooking to the impact of the height of a specific space. It is working at best when you live fluently in a space, unaware of obstacles and challenges. The human body’s capabilities and limitations are at the heart of the responsible designer’s task to improve the quality of life in a building.”

In a world where we are daily more aware of how we engage with our surroundings, good design matters!



News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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