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30 May 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
Africa Memorial lecture
From left; Dr Stephanie Cawood, Director of CGAS; Prof Francis Nyamnjoh; Prof Heidi Hudson, Dean of the Faculty of the Humanities, and Dr Engela van Staden, Vice-Rector: Academic

Ubuntu is a word we all know and, to some extent, relate to. Prof Francis Nyamnjoh aimed to delve and explore this African philosophy when he presented the 2019 Africa Day Memorial Lecture with the topic Ubuntuism and Africa: Actualised, Misappropriated, Endangered and Reappraised

The memorial lecture is hosted annually by the Centre for Gender and Africa Studies (CGAS) at the University of the Free State (UFS) to coincide with Africa Month celebrations. Prof Nyamnjoh holds a PhD from the University of Leicester in the UK. He is currently a professor of social anthropology at the University of Cape Town and has been a scholar in sociology, anthropology and communication science at universities in Cameroon and Botswana. The lecture took place on 22 May 2019 in the Equitas Auditorium on the UFS Bloemfontein Campus.

“When I saw the topic I thought this was very contemporary. We at the university decided to include the Ubuntu principle in our learning and teaching strategy,” said Dr Engela van Staden, Vice-Rector: Academic

Ubuntu as a binding factor for interconnectedness 

We live a world in which we cannot stand alone as the principle of Ubuntu tells us that we are who we are because of our interconnectedness with other people. “It is important to recognise that you stand on others to be tall,” said Prof Nyamnjoh. 

“We are the product of ongoing conversations on interconnectedness."

“I have argued that, in the spirit of Ubuntu, Africans, their identities and mobilities are part and parcel of the experience of being human in a world on the move. And their contributions are needed in today’s world more than ever. 

“I have broached the context of globalisation and histories of unequal encounters that have shaped relations in Africa and beyond under global capitalism."

“Even as it is increasingly seriously tested by opportunism, Ubuntuism, sometimes a reality and sometimes an ideal, brings hope and redemption, and offers a feasible framework for participatory and inclusive emancipatory social change,” said Prof Nyamnjoh. 


News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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