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17 May 2019 | Story Eloise Calitz | Photo Charl Devenish
Agribusiness Transformation Programme
At the launch of the programme during Nampo 2019 were, from the leftt: Anton Nicolaisen, Provincial Head: Free State and Northern Cape, Standard Bank; Prof Francis Petersen, Rector and Vice-Chancellor of the UFS; Mangi Ramabenyane, General Manager, Farmer Support and Development at the Department of Agriculture and Rural Development; Nico Groenewald, Head: Agri-Business at Standard Bank; and Bigboy Kokoma, farmer from Bothaville.


Bigboy Kokoma, a 33-year-old ‘young’ farmer, speaks with confidence and pride about his family farm in the Bothaville district. One hundred and forty-two hectares of land that has been in the Kokoma family since 2005 when his father established the farm. The farm specialises in livestock, mostly Bonsmaras, and vegetables. “I want to set an example to other young farmers and, through this, become an ambassador of inspiration to my generation.”

Bigboy has a Diploma in Financial Management. “Having this qualification is a step closer to understanding the financial management of the farm, but if you want to take the leap to become a commercial farmer, you need greater knowledge and understanding to get you there.”  He is excited to have been selected for the Agribusiness Transformation Programme, because this will bring him closer to his dream of becoming a commercial farmer, to contribute to the economy of South Africa, and it will assist him in taking his family legacy further.

He is one of 25 farmers in the country who was selected to take part in the Agribusiness Transformation Programme. The programme’s main objective is to develop black emerging farmers through structured, accessible, and relevant agricultural and entrepreneurship training in order to become economically viable commercial farmers that will have greater impact in the agricultural sector in the Free State.

Importance of agriculture

Globally, the agricultural sector faces multiple challenges: it has to produce food to feed an exponentially growing world population, with a smaller rural labour force, adopt more energy-efficient and sustainable production methods, manage limited natural resources and climate change, and contribute to socio-economic development. 
 
Agriculture is of fundamental importance, not only on a global scale, but also on the African continent; therefore, we are especially proud of the Agribusiness Transformation Programme that will, in the long run, enable 25 farmers to become productive and well-functioning agri-business contributors that provide solutions for the much-needed challenges in food security, job creation, and the development of agricultural products.
 
Value of strong partnerships

The programme is an initiative of the University of the Free State (UFS), Standard Bank, and the Free State Department of Agriculture and Rural Development. They believe that strong partnerships are needed in the development of black emerging farmers, and to drive change in the sector. What makes the partnership successful, is the multiple strengths and expertise that each partner provides.

The UFS has a strong Agricultural Sciences division, with experience in training farmers in formal undergraduate and postgraduate programmes, as well as short courses.  The UFS Centre for Development Support has a solid record of developing entrepreneurs and university’s Innovation Office is at the forefront of technology transfer.

“The UFS is applying its strengths in education, training, innovation and technology transfer to ensure the development of these 25 farmers. We are excited to take the lead in this program and to ultimately contribute to a productive and well-functioning agri-business sector in South Africa. The impact of the programme is wide and the future brings possibilities of developing a model that will be replicated in the rest of South Africa and Africa,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.

Standard Bank has strong expertise in financing the agricultural sector, stimulating enterprise development and SMMEs, and providing financial services to the public sector.  The Department of Agriculture and Rural Development provides services to farmers who have access to land.

Programme launched at Nampo 2019

The programme was fittingly launched at Nampo on 15 May 2019, bringing together leaders in agriculture, business, the media, and influencers in the sector to engage and meet with the 25 farmers. The discussion at the launch again reiterated the importance of this programme and the level of skills transfer this partnership will mobilise.



News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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