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07 November 2019 | Story Thabo Kessah | Photo Johan Roux
Qwaqwa Campus top academic achiever, Selloane Mile, with Campus Principal, Dr Martin Mandew.
Qwaqwa Campus top academic achiever, Selloane Mile, with Campus Principal, Dr Martin Mandew.

Bosso ke mang? So goes a popular township saying derived from the late Hip Hop Pantsula’s (HHP) hit track, Bosso. Literally, it means ‘who is the boss?’

Selloane Mile, the 2018/2019 SRC Secretary General for the Qwaqwa Campus, was a tutor in the Faculties of Education and the Humanities from 2017 to 2019, and is also an aspiring poet and author. She is now the Qwaqwa Campus Dux Student for 2019, with an average of 84, 3%.

“I am very honoured and humbled to have been bestowed the award as the best academic student on the Qwaqwa Campus at the recent Student Excellence Awards ceremony. The experience certainly feels unreal and I am yet to come to terms with the magnitude of this accolade,” said Selloane, a final-year Bachelor of Education (Senior Phase and FET) student. 

The secret is, there is no secret

When asked what her secret was, she said: “I do not think there is any secret or technique that I can attribute my academic achievements to. However, I think setting a standard for yourself and being consistent in whatever we do to realise those standards we have set for ourselves, is the key to success. Also important is flexibility. One has to give yourself the chance to explore and tap into different horizons.” 

Cognitive growth

“You cannot grow cognitively if you do not challenge yourself. For instance, reading a book outside the scope of your discipline can prove beneficial, because you get to be more knowledgeable. The advice I would give is that you must constantly remind yourself why you are here and let that be the driving force, even when things are gloomy, to let that motivate you. If you want to achieve certain things, you have to compromise and deprive yourself of other things; so, priorities should be the order of the day,” said the future Biology and English educator.

Looking back

Selloane is a proud product of Qwabi, Molibeli, and Reabetswe primary schools in Qwaqwa.

“I was born and bred here at Mandela Park in Qwaqwa. I did my Grades 10-12 at Moteka Secondary School, and that is why I would like to go back and teach at a public school – to bring about change in my community.”

Other awards Selloane received, were the Faculty of Education Overall Best Performer, and the Top Academic Achiever in the 2018/2019 SRC. Clearly, bosso ke Selloane!

Some of the recipients on the day were:
Dineo Tsotetsi (81,5%) – Faculty of Economic and Management Sciences Overall Best Achiever
Katleho Motloung (78, 3%) – Faculty of Natural and Agricultural Sciences Overall Best Achiever
Tina Magaqa (74%) – Faculty of the Humanities Overall Best Achiever
Pakiso Mthembu – Sportsman of the Year
Sandakahle Msamariya Khumalo – Sportswoman of the Year
Thabo Mdletshe – UFS101 Teaching Assistant of the Year
Charlotte Maxeke Residence – The Cleanest Residence on Campus
Siphamandla Shabangu – Selfless Volunteer and Gateway Mentor
UFS Qwaqwa Campus Chorale – Outstanding Performing Arts and Cultural Society 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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