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10 September 2019 | Story Leonie Bolleurs | Photo Stephen Collett
Dr Edith Phaswana
Dr Edith Phaswana, acting Head of the Thabo Mbeki African Leadership Institute, delivered the fifth King Moshoeshoe Memorial Lecture on the UFS Bloemfontein Campus.

Dr Edith Phaswana, acting Head of the Thabo Mbeki African Leadership Institute, delivered the fifth King Moshoeshoe Memorial Lecture on the Bloemfontein Campus of the University of the Free State. 

Dr Phaswana indicated that she saw the lecture as a platform to reflect on leadership in the country.

The event was hosted by the Directorate: Community Engagement, and was attended by university management structures, staff and students, as well as members of government and business, traditional leaders, municipal counsellors, church leaders, and high school learners.

Welcoming all attendees to the lecture, was Prof Francis Petersen, UFS Rector and Vice-Chancellor. “This lecture is a platform for public debate around key issues faced by society,” he said. 

Prof Petersen continued: “We have historical leaders on the African continent who can demonstrate that there are things you can learn from us. One of these leaders is King Moshoeshoe 1, an example of ethical leadership.”

In her address, Dr Phaswana also honoured King Moshoeshoe 1. She said Africa was riddled with colonialism, slavery, and apartheid. For a long time, this was the situation on the continent, without the rest of the word knowing the truth – the other side of the story. “We need to re-write the story in a way that does not glorify the hunter,” she urged.

African solutions for African problems

“There are many movements towards power for Africans, including the fight against colonialism, black consciousness, psychological liberation of black persons, and many others – all to provide African solutions to African problems. But in all these movements, we need to find African unity. This is the pinnacle of what Africans strive for.”

On the topic of leadership, she stated: “Africa is desperate for a critical mass of thought leaders. Leaders who can acknowledge that the story as told by the hunter is a single story. Leaders that will dig deeper and understand and discover our own heroes. Leaders who question and challenge knowledge and do not just accept everything.” 

She pointed out that thought leaders knew what was best for their people, and also knew their own strengths and limitations. 
 “Thought leaders are unconventional. King Moshoeshoe 1 demonstrated exemplary thought leadership at the young age of 19. He was sought for advice.”

King Moshoeshoe Memorial Lecture
Prof Francis Petersen, UFS Rector and Vice-Chancellor; Prof Puleng LenkaBula,; Mr Skully Thembeni Nxangisa,
MEC for Cooperative Governance  and  Traditional Affairs;and  Dr Edith Phaswana, acting Head of the Thabo Mbeki African
Leadership Institute, who delivered the lecture.


Young people can make a difference


“Young people too can make their mark in the world,” Phatswana told the young attendees. “We are all big enough to make a mark in society.” 

She, however, believes that not enough is being done on the continent to develop youth leadership. “As Africans, we should aspire to value our young people who have valuable contributions to make in society.”

Dr Phaswana also talked about changes to the curriculum. “We need a different curriculum. We need to find our own existence in the world of knowledge. We need no longer be silent and accept defeat as African scholars,” she stated. 

Be the difference you want to see

The MEC for Cooperative Governance and Traditional Affairs, Mr Skully Thembeni Nxangisa, said the lecture came at the right time – a time when South Africa was facing several challenges, such as poverty, inequality, and violence against women and children. 

He called on communities to stop killing each another. “This lecture helps us to look inside ourselves for a lasting solution to our challenges,” he said.

“King Moshoeshoe 1 was a warrior, a nation builder, a diplomat, a protector, and a believer in a doctrine not separating him from his people. Go back and access the wisdom of our forefathers,” Mr Nxangisa stated.

He called on all spheres of society to take hands and to make a difference. “Be the difference you want to see,” he said and added that students, through community engagement, could play an important role in social cohesion. 

Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, concluded: “It is up to our young people to identify leaders that will make our society flourish and live in harmony.”


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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