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02 December 2020 | Story Leonie Bolleurs | Photo Supplied
The UFS team that emerged as victors in the IFAMA International Case Study Competition, were from the left: Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

A group of students in the Centre for Sustainable Agriculture and the Department of Agricultural Economics at the University of the Free State (UFS) walked away as victors in the recent International Case Study Competition presented by the International Food and Agribusiness Management Association (IFAMA).

“It is an amazing accomplishment to be world champions. The competition was a wonderful opportunity to showcase the talent of the UFS on the international stage. It has also been a platform for some insightful and educational conversations with students and specialists from around the world. Winning has been an affirmation of the high standard that the UFS holds and has shown that the department is excelling on a global scale,” says Dr Jan Swanepoel, Senior Lecturer in the UFS Centre for Sustainable Agriculture.

After submitting their essay and video on the challenge, How can the sustainability, productivity, and market access of smallholder sugar cane farmers be improved? the team is now the world champions of the IFAMA International Case Study Competition.

A fresh and inspiring perspective 

According to Dr Swanepoel, the group participated against teams from 17 countries all over the world and faced the Philippines in the final round. 

The top finalists were invited to a final round to present their essay online before a panel of judges consisting of an international team of researchers, entrepreneurs, and policy makers.

The UFS team that emerged as winners in the IFAMA International Case Study Competition in the category for Graduates / Early Career Professionals are Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

Dr Swanepoel believes that by taking a personal approach to the problem, focusing on the people, made the students stood out in the competition. “It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective.”

It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective. – Dr Jan Swanepoel

He adds: “The challenges are also very personal, because it is around us and we should be part of the solution. 

Making a positive difference in society

The students who participated in the competition are involved in similar projects that will make a positive difference in society, including increasing employment, community upliftment, and development of small-scale farmers.

At the Centre for Sustainable Agriculture, they consider the students as well-rounded individuals. “We believe that the students should not only have the theoretical knowledge, but also be practical in their applications.”

One of the students acknowledged that, “The centre sees each student as an individual and go above and beyond to create opportunities for students to apply and develop their skills and talents in contexts that stretch far beyond the classroom.” 

The top essays and the winners will be published in a special online publication, Food for the Future essay collection on IFAMA’s website.

 

 

WATCH:Video of the winning team: Alina Ntsiapane, Andries Strauss, Carien Denner, and Michelle Marais. Video: RooistoelTV



News Archive

Valuable advice for businesses in difficult times
2013-04-15

 

Prof Helena van Zyl, Director of the Business School, and Dr Reuel Khoza.
Photo: Stephen Collett
15 April 2013


Dr Reuel Khoza, Chairman of the Nedbank Group, shared the group’s valuable rules for managing a bank in difficult times in an MBA lecture on the Bloemfontein Campus. Dr Khoza is a visiting professor at the UFS Business School.

He focused in the lecture on the group’s business and leadership model and highlighted some do’s and don’ts:

  • Do not surprise your stakeholders on the downside – communicate transparently, particularly when there is bad news.
  • Retrenching staff to contain costs should be a last resort – the damage to corporate culture from retrenchments is immense. Follow and support your customers – get as close to them as possible because business changes slowly, but customer behaviour can change in an instant.
  • Integrated central capital and funding management.
  • Entrench well-established reporting, KPIs and measurement systems.
  • Ensure strong independent risk management.
  • Manage your cost base – anticipate downturns and re-base your costs to avoid crisis-cost management.
  • Take advantage of opportunities – an economic downturn creates a situation where valuations fall and assets are sold off, which can be a great opportunity for acquisitions.
  • Keep innovating – innovation does not have to be a costly exercise, as the right culture can promote and encourage experimentation and collaboration.
  • Whatever you do – avoid a price war, as expedient pricing decisions may hurt the business in the longer term.

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