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02 December 2020 | Story Leonie Bolleurs | Photo Supplied
The UFS team that emerged as victors in the IFAMA International Case Study Competition, were from the left: Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

A group of students in the Centre for Sustainable Agriculture and the Department of Agricultural Economics at the University of the Free State (UFS) walked away as victors in the recent International Case Study Competition presented by the International Food and Agribusiness Management Association (IFAMA).

“It is an amazing accomplishment to be world champions. The competition was a wonderful opportunity to showcase the talent of the UFS on the international stage. It has also been a platform for some insightful and educational conversations with students and specialists from around the world. Winning has been an affirmation of the high standard that the UFS holds and has shown that the department is excelling on a global scale,” says Dr Jan Swanepoel, Senior Lecturer in the UFS Centre for Sustainable Agriculture.

After submitting their essay and video on the challenge, How can the sustainability, productivity, and market access of smallholder sugar cane farmers be improved? the team is now the world champions of the IFAMA International Case Study Competition.

A fresh and inspiring perspective 

According to Dr Swanepoel, the group participated against teams from 17 countries all over the world and faced the Philippines in the final round. 

The top finalists were invited to a final round to present their essay online before a panel of judges consisting of an international team of researchers, entrepreneurs, and policy makers.

The UFS team that emerged as winners in the IFAMA International Case Study Competition in the category for Graduates / Early Career Professionals are Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

Dr Swanepoel believes that by taking a personal approach to the problem, focusing on the people, made the students stood out in the competition. “It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective.”

It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective. – Dr Jan Swanepoel

He adds: “The challenges are also very personal, because it is around us and we should be part of the solution. 

Making a positive difference in society

The students who participated in the competition are involved in similar projects that will make a positive difference in society, including increasing employment, community upliftment, and development of small-scale farmers.

At the Centre for Sustainable Agriculture, they consider the students as well-rounded individuals. “We believe that the students should not only have the theoretical knowledge, but also be practical in their applications.”

One of the students acknowledged that, “The centre sees each student as an individual and go above and beyond to create opportunities for students to apply and develop their skills and talents in contexts that stretch far beyond the classroom.” 

The top essays and the winners will be published in a special online publication, Food for the Future essay collection on IFAMA’s website.

 

 

WATCH:Video of the winning team: Alina Ntsiapane, Andries Strauss, Carien Denner, and Michelle Marais. Video: RooistoelTV



News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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