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02 December 2020 | Story Leonie Bolleurs | Photo Supplied
The UFS team that emerged as victors in the IFAMA International Case Study Competition, were from the left: Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

A group of students in the Centre for Sustainable Agriculture and the Department of Agricultural Economics at the University of the Free State (UFS) walked away as victors in the recent International Case Study Competition presented by the International Food and Agribusiness Management Association (IFAMA).

“It is an amazing accomplishment to be world champions. The competition was a wonderful opportunity to showcase the talent of the UFS on the international stage. It has also been a platform for some insightful and educational conversations with students and specialists from around the world. Winning has been an affirmation of the high standard that the UFS holds and has shown that the department is excelling on a global scale,” says Dr Jan Swanepoel, Senior Lecturer in the UFS Centre for Sustainable Agriculture.

After submitting their essay and video on the challenge, How can the sustainability, productivity, and market access of smallholder sugar cane farmers be improved? the team is now the world champions of the IFAMA International Case Study Competition.

A fresh and inspiring perspective 

According to Dr Swanepoel, the group participated against teams from 17 countries all over the world and faced the Philippines in the final round. 

The top finalists were invited to a final round to present their essay online before a panel of judges consisting of an international team of researchers, entrepreneurs, and policy makers.

The UFS team that emerged as winners in the IFAMA International Case Study Competition in the category for Graduates / Early Career Professionals are Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

Dr Swanepoel believes that by taking a personal approach to the problem, focusing on the people, made the students stood out in the competition. “It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective.”

It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective. – Dr Jan Swanepoel

He adds: “The challenges are also very personal, because it is around us and we should be part of the solution. 

Making a positive difference in society

The students who participated in the competition are involved in similar projects that will make a positive difference in society, including increasing employment, community upliftment, and development of small-scale farmers.

At the Centre for Sustainable Agriculture, they consider the students as well-rounded individuals. “We believe that the students should not only have the theoretical knowledge, but also be practical in their applications.”

One of the students acknowledged that, “The centre sees each student as an individual and go above and beyond to create opportunities for students to apply and develop their skills and talents in contexts that stretch far beyond the classroom.” 

The top essays and the winners will be published in a special online publication, Food for the Future essay collection on IFAMA’s website.

 

 

WATCH:Video of the winning team: Alina Ntsiapane, Andries Strauss, Carien Denner, and Michelle Marais. Video: RooistoelTV



News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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