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02 December 2020 | Story Leonie Bolleurs | Photo Supplied
The UFS team that emerged as victors in the IFAMA International Case Study Competition, were from the left: Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

A group of students in the Centre for Sustainable Agriculture and the Department of Agricultural Economics at the University of the Free State (UFS) walked away as victors in the recent International Case Study Competition presented by the International Food and Agribusiness Management Association (IFAMA).

“It is an amazing accomplishment to be world champions. The competition was a wonderful opportunity to showcase the talent of the UFS on the international stage. It has also been a platform for some insightful and educational conversations with students and specialists from around the world. Winning has been an affirmation of the high standard that the UFS holds and has shown that the department is excelling on a global scale,” says Dr Jan Swanepoel, Senior Lecturer in the UFS Centre for Sustainable Agriculture.

After submitting their essay and video on the challenge, How can the sustainability, productivity, and market access of smallholder sugar cane farmers be improved? the team is now the world champions of the IFAMA International Case Study Competition.

A fresh and inspiring perspective 

According to Dr Swanepoel, the group participated against teams from 17 countries all over the world and faced the Philippines in the final round. 

The top finalists were invited to a final round to present their essay online before a panel of judges consisting of an international team of researchers, entrepreneurs, and policy makers.

The UFS team that emerged as winners in the IFAMA International Case Study Competition in the category for Graduates / Early Career Professionals are Carien Denner, Alina Ntsiapane, and Andries Strauss, all three from the Centre for Sustainable Agriculture, and Michelle Marais from the Department of Agricultural Economics.

Dr Swanepoel believes that by taking a personal approach to the problem, focusing on the people, made the students stood out in the competition. “It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective.”

It was not just about the business plan, but also about the story behind the solution to the problem. On the international stage, this was a fresh and inspiring perspective. – Dr Jan Swanepoel

He adds: “The challenges are also very personal, because it is around us and we should be part of the solution. 

Making a positive difference in society

The students who participated in the competition are involved in similar projects that will make a positive difference in society, including increasing employment, community upliftment, and development of small-scale farmers.

At the Centre for Sustainable Agriculture, they consider the students as well-rounded individuals. “We believe that the students should not only have the theoretical knowledge, but also be practical in their applications.”

One of the students acknowledged that, “The centre sees each student as an individual and go above and beyond to create opportunities for students to apply and develop their skills and talents in contexts that stretch far beyond the classroom.” 

The top essays and the winners will be published in a special online publication, Food for the Future essay collection on IFAMA’s website.

 

 

WATCH:Video of the winning team: Alina Ntsiapane, Andries Strauss, Carien Denner, and Michelle Marais. Video: RooistoelTV



News Archive

Internationally-renowned futurist proposes innovation in corporate management
2016-05-10

Description: Pieter Geldenhuys  Tags: Pieter Geldenhuys

Pieter Geldenhuys, guest speaker at the seminar, who mapped the future of corporate management  (left) with Dr Vic Coetzee, Senior Director: Information and Communication Technology Services at the UFS (right).
Photo: Hatsu Mphatsoe

Humans need to adapt their thinking to the world’s changes. This is Pieter Geldenhuys’s conviction.

The Information and Communication Technology Services (ICT) at the University of the Free State hosted a seminar on 22 April 2016 at the Bloemfontein Campus. Geldenhuys, the Director of the Institute for Technology Strategy and Innovation at North-West University and internationally-renowned futurist, presented his views on technology, innovation, and corporate management on this occasion.

Geldenhuys, a well- known speaker, academic, and futurist, is in the business of identifying opportunities in the changing technological and social landscape with the aim of assisting companies to prepare for the future, while being an active agent in defining it. Lately, he has been exploring the concept of a new kind of management science, which he believes is a prerequisite for institutions such as ours.

This management science incorporates physics in improving corporate management. “We have an unbelievable grasp of the world of physics,” he said, suggesting that we use our knowledge of nature to capitalise on individual and collective strengths within institutions.

He said that minor changes can change one’s future or that of an organisation completely. He even went as far as to state that the culture of an organisation is the one that determines how well you do. Relating to the adaption of organisations in a constantly changing and dynamic environment, Geldenhuys advised that, “when faced with disruption, don’t retaliate; accept.” 

By making use of different tools, such as technology aw well as social and business trends, Geldenhuys is adamant that corporations and institutions will adapt easily to the world’s complex systems.

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