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02 January 2020
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Story Valentino Ndaba
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Photo Anja Aucamp
Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.
When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”
Business and books
Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.
Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”
Growing Glolooks
In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.
Department of Communication Science officially welcomes honours students
2009-03-26
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The Department of Communication Science in the Faculty of the Humanities recently hosted a function for its honours students in Westdene, Bloemfontein, to welcome them to the new postgraduate programme. A new honours programme, consisting of degrees in Communication Science, Media Studies and Journalism, and Corporate and Marketing Communication, was introduced at the beginning of 2009. This year's intake consists of 27 students. At the function were, from the left: Ms Zanelle Britz (Communication Science), Mr Herman Naudé (Media Studies and Journalism), Ms Ingrid Wu (Media Studies and Journalism), Ms Willemien Marais (Co-ordinator: Postgraduate Programme), Dr Dalmé Mulder (Programme Director), Ms Letshego Thibeletsa (Corporate and Marketing Communication), Mr Earl Coetzee (Media Studies and Journalism), and Prof. Johann de Wet (Departmental Chairperson).
Photo: Mangaliso Radebe |