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02 January 2020 | Story Valentino Ndaba | Photo Anja Aucamp
Glolooks
Refilwe Xaba, the founder and CEO of Glolooks.

Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.

When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”


Business and books

Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.

Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”


Growing Glolooks

In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.

News Archive

‘We need a story that will excite us all’
2012-03-09

 

Attending the conversation were, from the left: Willemien Marais, Lecturer in the Department of Communication Science; Zubeida Jaffer; and Prof. Andre Keet, Director of the International Institute for Studies in Race, Reconciliation and Social Justice.
Photo: Amanda Tongha
9 March 2012


“From the stories of Afrikaner Nationalism and Black Consciousness to the stories of our Constitution and the 1995 Rugby World Cup… But now what do we have?”

This was the question posed by Zubeida Jaffer, recently appointed as the university's Writer-in-Residence. Do we need a new national narrative? was the issue addressed by Ms Jaffer in a talk presented as part of the Critical Conversations series hosted by the university’s International Institute for Studies in Race, Reconciliation and Social Justice. Ms Jaffer is an award-winning journalist and author of, amongst others, Love in a time of treason and Our Generation.

“We can’t change the past and we can’t keep on focusing on separate narratives; we need to find a story, a new national narrative with elements that could excite all of us,” she told an audience consisting of academics and students. She also referred to the changes that took place at the university. “I’m fascinated by what is happening here. It’s mind-boggling to see the changes.” Based on the UFS’ drive to find common ground, Ms Jaffer told the audience that research at universities could and should direct this search for a common South African story. 

In reference to her own experiences as a community activist and journalist during apartheid, she urged students to become active citizens. “In my time students were the leaders; they gave direction to the national debate.” 
 

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