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02 January 2020 | Story Valentino Ndaba | Photo Anja Aucamp
Glolooks
Refilwe Xaba, the founder and CEO of Glolooks.

Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.

When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”


Business and books

Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.

Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”


Growing Glolooks

In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.

News Archive

Scholars discuss gender issues
2012-08-11

Attending the International Feminist Journal of Politics keynote lecture were, from the left: Prof. Cynthia Weber, University of Sussex; Prof. Inderpal Grewal, Yale University; Dr Laura Sjoberg, University of Florida and Prof. Heidi Hudson, University of the Free State.
Photo: Johan Roux
10 August 2012

Delegates from around the world attended the first annual International Feminist Journal of Politics conference that was held on the Bloemfontein Campus. The theme of the conference was “Leaving the Camp – Gender Analysis across Real and Perceived Divides”. Leading scholars, including Inderpal Grewal, Professor of Women’s, Gender and Sexuality Studies at Yale University in the United States who delivered the keynote address, delivered papers. Prof. Amanda Gouws, newly appointed Commissioner to the Commission for Gender Equality and Bernedette Muthien, activist, poet and director of Engender, also attended the conference.

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