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02 January 2020 | Story Valentino Ndaba | Photo Anja Aucamp
Glolooks
Refilwe Xaba, the founder and CEO of Glolooks.

Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.

When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”


Business and books

Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.

Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”


Growing Glolooks

In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.

News Archive

Former Kovsie wins Absa L’Atelier
2012-07-27

Elrie Joubert
Photo: Hannes Pieterse
24 July 2012

A former Kovsie has taken top honours at the Absa L’Atelier Art Competition.

Elrie Joubert, who completed her master’s degree at the Department of Fine Arts in 2010, is the first Free Stater who has won the competition for young artists between 21 and 35. This puts her in the company of previous winners such as Penny Siopis and Diane Victor. As the overall winner, Joubert receives a cash prize of R110 000 and a six month stay at the Cité Internationale des Arts in Paris, France.

Her winning entry, Selective Unveiling, consists of a light-table with a private collection of miniature natural objects, a digital microscope used by the viewer to inspect the objects, as well as a projector that projects the microscope’s image directly on a screen.

“By making my private collection public, I expose myself to possible investigation and criticism,” says Joubert about her winning entry. “The process is, however, reversed when the viewer is also robbed of his/her ‘privacy’ in collecting images with the microscope, which are projected on a screen for other viewers to see.”

Joubert, who lectures in Drawing and History of Art of Graphic Design at the Midrand Graduate Institute’s Bloemfontein Campus, says the Absa L’Atelier is the biggest competition she has won thus far. In 2007 and 2010 she reached the final rounds of the SASOL New Signatures Art Competition.

Her advice to art students: “Keep on doing what you do, learn to handle criticism selectively, and above all, if you take no risks you’ll never win.”


 

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