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02 January 2020 | Story Valentino Ndaba | Photo Anja Aucamp
Glolooks
Refilwe Xaba, the founder and CEO of Glolooks.

Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.

When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”


Business and books

Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.

Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”


Growing Glolooks

In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.

News Archive

Tim Noakes delivers lecture at UFS symposium
2014-08-04

 

Prof Tim Noakes
Photo: Renè-Jean van der Berg

The Metabolic Research Unit at the University of the Free State (UFS) held a symposium on diabetes, with Prof Tim Noakes as one of the guest speakers.

Prof Noakes, a professor in Sports Medicine at the University of Cape Town, became known mainly for his research and findings on nutrition and health and is also the person behind the infamous ‘Noakes diet’.

The ‘Noakes diet’ – or the Paleo diet – focuses on avoiding carbohydrates in favour of including high fat and oil content for a healthy diet.

During his lecture, Prof Noakes explained how this diet can actually help control certain stadia of diabetes and shared several success stories with the symposium.

Prof Noakes’ reasoning concerning the ‘traditional’ nutritional requirements known to everybody, is that it has never been studied before to determine its effectiveness.

According to this nutritional plan, often depicted as a food pyramid, carbohydrates should form the biggest part of a healthy diet and foods from the fats and oils group should be restricted.

Prof Noakes explained that the human body converts carbohydrates into glucose (sugar) to be able to digest it. It is this sugar that leads to weight and health problems in people, of which heart disease and diabetes are some of the most common. 
 

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