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02 January 2020 | Story Valentino Ndaba | Photo Anja Aucamp
Glolooks
Refilwe Xaba, the founder and CEO of Glolooks.

Refilwe Xaba, Senior Assistant Officer in Entrepreneurship Development at the UFS Centre for Development Support, is the founder and CEO of Glolooks. This Bloemfontein-based company manufactures and supplies an organic, natural hair product range.

When she first developed the products, they were for personal use. Xaba evolved from an intrapreneur to an entrepreneur. She innovated a personal solution into a booming business idea. It was only in May 2016 that she decided to go into business, following growing interest in the way she maintained her hair. “I officially started in-depth research in October 2015, after years of making concoctions for myself.”


Business and books

Xaba reckons that a research background is beneficial for growing a business such as Glolooks that has a huge technical aspect. She is currently pursuing her PhD in Entrepreneurship with a focus on marketing and is planning to use her business as a case study.

Her undergraduate, honours, and master’s studies, which she completed at Kovsies, contributed to equipping Xaba with skills to grow her business. She believes in balancing education and business. “I have always been commerce-orientated. If there is a problem to be fixed, I fix it. However, people are at the centre of my heart.”


Growing Glolooks

In 2019, Glolooks opened a salon in Westdene, where customers can receive a holistic experience above and beyond merely purchasing the product. Xaba says this is one of the ways her business is being innovative when it comes to creating relationships with customers.

News Archive

Running not just for fun
2014-08-11

Running is not always just for fun – or even exercise. Running can also help to raise awareness for family, safety and social responsibility.

As part of the 2014 Intravarsity programme, the Student Representative Council (SRC) of the Bloemfontein Campus organised a Women’s Day Fun Run for staff, students and members of the public. Proceeds of the 4 km race were donated to Families South Africa (FAMSA). This organisation highlights a safe and healthy functional family life as a national priority.

Although the event was marked with laughter and giddiness, it also focused attention on the university’s drive to make our campus a safe space – especially for our women. Those participants who best portrayed a message of anti-violence received branded t-shirts and beanies. Of these winners were a group of young ladies who used cosmetics to make themselves look assaulted. They each received the uniquely-branded merchandise displaying, ‘I’m a super safe super hero’.

The Women’s Day Fun Run reminded women to be aware of their surroundings and invest in their personal well-being. It also served to remind men to be respectful, watchful and actively involved in protecting the women and families in their lives.

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