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29 January 2020 | Story Xolisa Mnukwa
Kovie Act
For more information on the 2020 Kovsie ACT programme and the upcoming events, visit the UFS Kovsie ACT website page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.

The University of the Free State (UFS) is preparing for an exciting 2020 KovsieAct programme, with Amapiano superstar Kabza de Small, deep house music pioneers Black Motion, and musical sensations Spoegwolf and Early B poised to entertain students, staff, and the public at a Kovsie ACT music festival on 1 February 2020. 

Something new to the programme this year is the Kovsie ACT eco-vehicle parade through the streets of Bloemfontein. This parade replaced the old RAG float building and procession.

This is done with the intention to foster a close relationship with the broader Bloemfontein community. The parade on 1 February 2020 is also a celebration by first-year students of their entry into the UFS campus community.

The parade will be followed by an eco-vehicle race taking place on the UFS Bloemfontein Campus. Five teams will compete in categories including an Endurance race, Slalom course, Obstacle course, and Formula1-inspired race. Karen Scheepers, 
UFS Assistant Director for Student Life, says Kovsie ACT is a great opportunity for students to learn about sustainable environmental development through exciting community-building activities. “It’s an opportunity for them to learn new skills and build valuable relationships.”

“Skills developed through the programme include students learning to listen and communicate better; they also acquire time-management and relationship-building skills. Kovsie ACT also propels them to persevere and practise responsibility and pride in the activities they participate in throughout the programme, which sees them personify the term ‘only a Kovsie knows the feeling’,” Scheepers explained. 

Dr WP Wahl, Director: Student Life in the Department of Student Affairs, says the UFS has already initiated the next phase of the eco-vehicle project.  

“The Department of Student Affairs, in partnership with merSETA and the Department of Engineering Sciences (Faculty of Natural and Agricultural Sciences), is developing six skills programmes that will significantly enhance the developmental impact of this programme for participating students.  To this effect, a team of engineers and instructional designers are working with the UFS to ensure that the necessary competencies are embedded in these skills programmes, which will help graduates compete on a global scale.  Students will be able to apply to become part of this high-tech phase of the eco-vehicle project during April 2020.” 

Kovsie ACT programme

09:00 – Kovsie Act Parade departing from the UFS Furstenburg Gate. Short parade through Mangaung: Nelson Mandela Drive – Zastron Street – 2nd Avenue – Kellner Street and return via Nelson Mandela Drive to the UFS

11:00 - Parade arrives back at UFS Furstenburg Gate

11:30–14:00: Eco-vehicle race at Mokete Square (previously known as the Red Square) on the Bloemfontein Campus

 16:00–till late: Kovsie ACT Music Festival at Bloemfontein Campus Rag Farm 
For more information on the above-mentioned events, visit the UFS Kovsie ACT page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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