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29 January 2020 | Story Xolisa Mnukwa
Kovie Act
For more information on the 2020 Kovsie ACT programme and the upcoming events, visit the UFS Kovsie ACT website page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.

The University of the Free State (UFS) is preparing for an exciting 2020 KovsieAct programme, with Amapiano superstar Kabza de Small, deep house music pioneers Black Motion, and musical sensations Spoegwolf and Early B poised to entertain students, staff, and the public at a Kovsie ACT music festival on 1 February 2020. 

Something new to the programme this year is the Kovsie ACT eco-vehicle parade through the streets of Bloemfontein. This parade replaced the old RAG float building and procession.

This is done with the intention to foster a close relationship with the broader Bloemfontein community. The parade on 1 February 2020 is also a celebration by first-year students of their entry into the UFS campus community.

The parade will be followed by an eco-vehicle race taking place on the UFS Bloemfontein Campus. Five teams will compete in categories including an Endurance race, Slalom course, Obstacle course, and Formula1-inspired race. Karen Scheepers, 
UFS Assistant Director for Student Life, says Kovsie ACT is a great opportunity for students to learn about sustainable environmental development through exciting community-building activities. “It’s an opportunity for them to learn new skills and build valuable relationships.”

“Skills developed through the programme include students learning to listen and communicate better; they also acquire time-management and relationship-building skills. Kovsie ACT also propels them to persevere and practise responsibility and pride in the activities they participate in throughout the programme, which sees them personify the term ‘only a Kovsie knows the feeling’,” Scheepers explained. 

Dr WP Wahl, Director: Student Life in the Department of Student Affairs, says the UFS has already initiated the next phase of the eco-vehicle project.  

“The Department of Student Affairs, in partnership with merSETA and the Department of Engineering Sciences (Faculty of Natural and Agricultural Sciences), is developing six skills programmes that will significantly enhance the developmental impact of this programme for participating students.  To this effect, a team of engineers and instructional designers are working with the UFS to ensure that the necessary competencies are embedded in these skills programmes, which will help graduates compete on a global scale.  Students will be able to apply to become part of this high-tech phase of the eco-vehicle project during April 2020.” 

Kovsie ACT programme

09:00 – Kovsie Act Parade departing from the UFS Furstenburg Gate. Short parade through Mangaung: Nelson Mandela Drive – Zastron Street – 2nd Avenue – Kellner Street and return via Nelson Mandela Drive to the UFS

11:00 - Parade arrives back at UFS Furstenburg Gate

11:30–14:00: Eco-vehicle race at Mokete Square (previously known as the Red Square) on the Bloemfontein Campus

 16:00–till late: Kovsie ACT Music Festival at Bloemfontein Campus Rag Farm 
For more information on the above-mentioned events, visit the UFS Kovsie ACT page, email: jool@ufs.ac.za or call: +27 51 401 2718 or visit Kovsie ACT on Facebook and Twitter.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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