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03 June 2020 | Story Rulanzen Martin | Photo Rulanzen Martin
Prof Kobus Marais, the founder of the JTSA, at the launch of his Indexicality Research Forum in 2019.

The newly launched Journal for Translation Studies in Africa (JTSA) by Prof Kobus Marais from the Department of Linguistics and Language Practice at the University of the Free State (UFS), is the result of various efforts over a period of more than a decade.

“The first Summer School for Translation Studies in Africa 2009 stands out as one of the first efforts to think about the concept of translation in Africa,” said Prof Marais. A subsequent series of summer schools also led to the formation of the Association for Translation Studies (ATSA) in Africa in 2016 in Nairobi, Kenya. 

The journal is an open-sourced, peer-reviewed publication, boasting scholarly papers, book reviews, opinion pieces and work by young scholars within translation studies. The first edition of the journal was made possible with financial support from Prof Corli Witthuhn, Vice-Rector: Research, Innovation and Internationalisation and the Directorate: Research Development at the UFS. 


First edition to focus on African translation phenomena 

The JTSA is an attempt to start scholarly debate with a focus on Africa as a developmental context in which to study translation phenomena and practices. The first edition will guest edited by Dr Carmen Delgado Luchner from the University of Geneva who is an accredited European Union interpreter. In the editorial of the first edition, Prof Marais and Dr Delgado Luchner set out the vision of the journal, namely: “to offer a high-level publication outlet to translation-studies scholars from Africa, African translation-studies scholars in the diaspora and scholars in general working on African topics in translation studies”.

“It would disseminate their work in order to advance the field of translation studies in Africa and to position Africa in relation to the rest of the world as far as translation studies are concerned.”

The editorial board of the JTSA consists of Prof Kobus Marais, the editor-in-chief, who will be assisted by three sub-editors, who each take responsibility for one of the sections. They are: Dr Francis Ajayi – Agenda (opinion pieces); Dr Felix Awung – reviews; and Dr Mwamba Chibamba – New Voices (young scholars). 

Apart from the editorial board there is an International Advisory Board consisting of various translation scholars. “This journal will be devoted to translation studies in Africa, with its wealth of languages, its innovative and creative language and translation practices and policies,” said Prof Reine Meylaerts, Vice-Rector: Research Policy at Katholieke Universitiet Leuven, who serves on the advisory board. She also praised the JTSA for its multilingualism and being an example of Open Science. 

Other scholars on the advisory board are: Prof Rita Kothari (Ashoka University in India); Prof John Milton (University of São Paulo, Brazil); Prof Jacobus Naude (UFS); Prof Maria Tymoczko (University of Massachusetts, Amherst); and Prof Rita Wilson (Monash University). 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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