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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.
The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Student performance
Student performance
Student performance
Student performance

News Archive

Photo manipulation in journalism: evil, crutch or lifebuoy?
2017-09-04

Description: Albe Grobbelaar Tags: Photo manipulation, Albe Grobbelaar, Albe, OJ Simpson, journalism, Department of Communication Science, Communication Science  

Albe Grobbelaar, veteran journalist and lecturer in the
Department of Communication Science at the UFS.
Photo: Rulanzen Martin


Since the 1800s the manipulation of photographs has been common practice, and who can forget the OJ Simpson Time magazine cover in 1994? Albe Grobbelaar, lecturer in the Department of Communication Science at the University of the Free State (UFS), asked in a special lecture on 18 August 2017 whether “Photo manipulation in Journalism” was an evil habit, a crutch or a lifebuoy.

“As a journalist I have always been interested in photography. And the principle of photo manipulation or tampering with photos, as we call it, is something that has interested me ever since,” Grobbelaar said. Photo manipulation is an area that has garnered many academic interest and is not a new trend but a practice that started in the 1830s when photos came into popular use. “It is not always done with ulterior motives, artists played with photographs to get unique effects.” Photo manipulation is not only to create fake news, but is sometimes used to convey novelty and create shock to news readers. 

Different viewpoints for different circumstances
He talked about the spectrum of viewpoints on photo manipulation. Some conservative journalism schools say photos should never be retouched while other feel it is fine to tamper with pictures. “What I tried to convey in the lecture was that one should consider different circumstances differently,” Grobbelaar said. As a journalist he believes that news photos should never be manipulated.

He mentioned the example of the mugshot of OJ Simpson that the Los Angeles Police Department released to the media. “Newsweek and Time both used the photo on their front pages, but Time deliberately darkened the picture so that OJ, a black man, would appear more sinister,” Grobbelaar said. It is, however, common practice in the fashion industry to retouch images that are used in fashion magazines. 

Use own judgment to validate photos
In the age of social media it has become easy to manipulate photos and which has been labelled fake news. “I would advise people to use their own judgment when validating the authenticity of photos,” Grobbelaar said. It is important to verify whether they are from a reliable news outlet.

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