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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.

The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

News Archive

Luvo and Ryk inspire UFS student leaders
2017-10-13

 Description: Luvo  and Ryk  Tags: Luvo Manyonga, Ryk Neethling, IAAF World Championships, World Champion, Khomotso Mamburu 

 Ryk Neethling and Luvo Manyonga have a special bond.
 The sporting duo shared their inspiring stories with student
 Leaders of the University of the Free State.
 Photo: Kaleidoscope Studios


Dreams can come true and Luvo Manyonga’s story is the perfect example. It would make the ideal movie script. This is opinion of the businessman and former international swimmer Ryk Neethling.
 
The Olympic gold medallist and former World Champion and Manyonga shared their stories with new student leaders of the University of the Free State (UFS).

“I am so proud of this guy,” Neethling said. “And we are just half-way through this movie. The best is yet to come.” The 26-year-old Manyonga is the current Olympic silver medallist and World Champion in long jump. But he had to overcome huge obstacles as a former tik or crystal meth addict.

Not an easy road
The duo were guests for a session, Inspirational Stories of Lived Humanising Experiences, which was part of the university’s Student Leadership Training weekend for Student Representative Councils, Residence committees, Residence Assistants and Association Representatives in the Economic and Management Sciences Auditorium on the Bloemfontein Campus.

Manyonga, who is dating the Kovsie netball player Khomotso Mamburu, talked about growing up in Mbekweni township in Paarl, about his career and his setbacks.

After finishing fifth at the IAAF World Championships in Daegu, South Korea, in 2011 he started partying when he returned home. “I hooked up with the wrong friends and they introduced me to tik,” he said. “They told me: ‘Hey dude, you are drunk. Just take a hit and it will sober you up.’ I took it and it was nice, but that is where it started.”

Be surrounded by positive people  
Manyonga lost all his money and his sport was also suffering because of his addiction. “At the beginning of 2014 I started to realise that I was throwing my life away and I needed help. I went to reach out to people close to me and told them I had a problem.” He thanked Neethling, who helped him when he was at his lowest, his mother, the South African Sports Confederation and Olympic Committee, Tuks Sport and the High Performance Centre where he trains for the influence on his life.

Neethling’s advice to student leaders was to dream big, work hard, expand your network and find a mentor you can learn from.

“Always surround yourself with positive people,” he said. “You can succeed if you stay positive.”

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