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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.
The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Gender-based violence campaign
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete drumming circle
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete main stage
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete student art
Kovsies Multilingual Mokete
Kovsies Multilingual Mokete
Student performance
Student performance
Student performance
Student performance

News Archive

Tactile paving assists visually impaired
2017-10-28

Description: ' 000 Blind Tactile Paving Tags: Blind Tactile Paving

Tactile paving is being installed at pedestrian crossings to assist
visually-impaired persons at the UFS.
Photo: Supplied

Crossing roads and accessing buildings has always been a challenge for people with visual impairments. They had to rely on peripheral sounds, such as car brakes and cues. However, after the installation of tactile paving – paving with special textures assisting the visually impaired to feel the difference between walking around on campus and crossing the road, this will no longer be a problem at the University of the Free State (UFS).

This is one of several developments that University Estates’ Department of Facilities Planning has in the pipeline for 2017 in order to ensure that the university attains its key component in providing a high-quality student experience.

Maureen Khati, Assistant Director of Project Management: Facilities Planning, says, “We saw the need to install these paving blocks in strategic spaces, as identified by the Center for Universal Access and Disability Support (CUADS).” She says these blocks will make it easier for people with visual impairments.

Special features designed to aid visually-impaired persons

 These installations have special features that will assist those students and employees with limited vision or blindness to navigate through pedestrian crossings and the different campus buildings. The university chose a unique design of tactile paving that focuses on warning and directing those with visual impairments.

UFS eager to improve accessibility and mobility

 The university, and all the stakeholders involved in this initiative, are delighted to be embarking on this project and are looking forward to its successful execution. To improve accessibility and mobility, more accessible entrances and exits will be built, effective signage will be installed inside and outside buildings, but the most important aspect is that dedicated seating space will be made available in lecture rooms for special-needs students.

Khati says, “More focus has been put on installing ramps in all buildings to make them more accessible for people with disabilities, as well as other needs required to enhance accessibility at the UFS.”

For the UFS, this initiative is one of many to come, as extensive research is being done and priorities are implemented accordingly.

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