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22 June 2020 | Story Lelanie de Wet | Photo Sonia du Toit (Kaleidoscope Studio)
Barend Nagel, left, and Lelanie de Wet from the Department of Communication and Marketing.

The Department of Communication and Marketing is the proud winner of two prestigious international awards, recognised by their peers for outstanding work in the communications profession. 

These two international awards will increase the total number of international awards won by the department since 2014, to fifteen.

Lacea Loader, Director of the department, says: “Receiving international recognition from prestigious professional organisations such as the Council for Advancement and Support of Education (CASE) and the International Association of Business Communicators (IABC) is a huge achievement. It is the culmination of consistent high-quality work by a team of dedicated professional communicators, and I am extremely proud of these achievements – especially because the UFS was one of the few universities in the country to have achieved such international recognition so far this year.” 

CASE Gold Circle of Excellence Award
Lelanie de Wet, Manager: Digital Communication, and her team won an international award for the communication and marketing plan and the execution of the 2019 Kovsies Multilingual Mokete. This entry won a 2020 CASE Gold Circle of Excellence Award in the Diversity and Talent Management (Diversity Initiatives) category. The Northwestern University in the United States took Grand gold in this category and Tufts University, also from the United States, took silver. 
CASE is a global non-profit association dedicated to educational advancement – alumni relations, communications, development, marketing, and advancement services – sharing the goal of championing education to transform lives and society. 

Each year, CASE recognises best practices in advancement, as well as outstanding people contributing to the growth and understanding of the advancement profession. The awards acknowledge superior accomplishments with a lasting impact, demonstrating the highest level of professionalism, and delivering exceptional results. A total of 2 752 entries in 100 categories from 587 institutions were received for the 2020 awards. 

High praise was received from the judges for this project: “This is one of the most exciting entries we have seen in our many years of judging. With the theme of ‘I have a voice’, they celebrated the multiple languages spoken on their campus. The planning and emphasis on inclusivity were extraordinary. They engaged their entire community in the process and the celebration. As they said in their nomination form, We did not want this to be just another festival that happens ‘on’ campus, but rather a festival that happens ‘for’ campus. They succeeded beautifully.”

IABC Gold Quill Award of Merit
Barend Nagel: Audio-visual Specialist, won a 2020 IABC Gold Quill Award of Merit for his gender-based violence awareness campaign photographs in the Audiovisual communication skills category.

The IABC is a global network of communications professionals. For more than 40 years, IABC’s Gold Quill Awards have been recognising and rewarding excellence in strategic communication worldwide. The awards programme is recognised as one of the most prestigious in the communications profession. This is the 9th award the department has received from the IABC. In 2014, the department also received the prestigious IABC Jake Wittmer Research Award.

This year, the awards committee selected 201 entries as world-class, with 81 entries earning Excellence Awards and 120 Merit Awards. Winners come from all over the world, with 12 countries represented in the list of winners. Some of the competitors in the Audiovisual communication skills category included international companies such as Tiffany and Co., Crown Castle from the US, Sappi Southern Africa, and Cropley Communication from Australia.

The judges commended the creativity and innovation of the photographs:  “A very creative campaign that would leave a lasting impression on everyone who sees it.”
“A really innovate campaign likely to connect to the audience and make them think.”

News Archive

Jan Smuts: from country boy to world stage; a reassessment
2017-11-10

 Description: Jan Smuts: van boerseun tot wêreldverhoog Tags: Jan Smuts: van boerseun tot wêreldverhoog

At the book discussion of Jan Smuts: van boerseun tot wêreldverhoog;
'n herwaardering
, were from the left: Con Robinson, Protea Bookshop;
Prof Kobus du Pisani; and Prof André Wessels from the Department
of History at the UFS. 
Photo: Leonie Bolleurs

Prof André Wessels from the Department of History at the University of the Free State (UFS) was one of 20 co-authors of Jan Smuts: van boerseun tot wêreldverhoog; 'n herwaardering – a book compiled under the leadership of the general editor, Prof Kobus du Pisani, from North-West University. This unique history book deals with the different themes in the life of Smuts, rather than describing the events chronologically. 

South Africans are almost afraid of their own history nowadays ... and yet another history book is being launched. Does it make sense? Yes, for two reasons. 

The monster in the dark
One of the ways to overcome fear is through knowledge. The monster in the dark disappears when one understands that the street lights and tree branches are creating interesting shadows. The more one knows about something, the less scary it becomes. 

The Greek Bible 

This was possibly also Smuts’s approach. Knowledge was his passion, and even today he is considered as one of the best students of the University of Cambridge. Although very few people really understand his holism theory, Smuts experienced the complex world in a very simple way – as one – not as lots of different pieces functioning independently of each other. 

Smuts could have made a success of any of his interest fields – law, botany, literature, and philosophy. However, politics laid three wars on his doorstep. While he is regarded as a militarist by some, he was actually a peacemaker. He played a role in the establishment of the League of Nations, and later the United Nations. Incidentally, he continued to read the Greek Bible while on commando during the Anglo-Boer War. 

A colourful character
The second reason for yet another Jan Smuts history book is his fascinating humanness. Time should be spent on colourful characters such as this. It is worthwhile hearing the story of someone who had such a great impact locally and internationally – good or bad. 

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