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01 June 2020 | Story Rulanzen Martin | Photo Stephen Collett
Prof Nico Luwes at the 2019 June Chancellor's Dinner.

It is a double honour for Prof Nico Luwes, emeritus professor at the University of the Free State (UFS), who received both the Gerhard Beukes Prize and the Medal of Honour for Drama from the Suid-Afrikaanse Akademie vir Wetenskap en Kuns. Not only is the prize a great honour, but also the fact that Prof Luwes could attend the Afrikaans class of the same Prof Gerhard Beukes as a student at the UFS.

“For this very reason – and because it was unexpected – it is really a great honour for which I am deeply grateful,” says Prof Luwes, who is currently working in the Department of Drama and Theatre Arts.  Prof Luwes is a leading figure in local and national theatre circles and has written many plays. “I was able to realise myself at the UFS for so many years. I am also grateful that the university and the Department of Drama and its staff have given me and fellow artists so many opportunities to create in our excellent theatres.”

Prof Luwes retired as Head of Department at the end of 2019 and is currently a research fellow in the same department. He is also working on a PhD in creative writing in the Department of Afrikaans and Dutch, German and French at the UFS, under the guidance of Prof Henning Pieterse. “I am also cleaning up two novels that will hopefully be published this year,” he says.

Prof Luwes part of several theatre initiatives 
Over the years, Prof Luwes has been involved in various initiatives for the well-being and survival of the theatre industry, such as the Sanlam theatre initiative and the UFS Department of Drama and Theatre Arts’ Free State Theatre Acts. “The Sanlam theatre initiative was devised by me and Rudie van Rensburg. The project has been able to boost the careers of professional playwrights and students for years.” Drama and Theatre Arts students from the UFS dominated the Sanlam project “with many awards for plays and producing”. 

The Free State Theatre Acts (FACTS) was launched with great financial support from the Lottery and has kept theatre going and created jobs in the Free State for many years. 

The therapeutic function of theatre
For Prof Luwes, theatre is the barometer of a people’s soul. He refers to the therapeutic function of theatre as “the surgeon who reveals and cuts out evil, the court jester who mocks the ridiculous and falsehoods, the comfort of the heart that proves that we are all created with weaknesses, but can also taste the joys of life and the beauty thereof.”  

He summarises it as the thoughts of the man in the street being conceived, experienced, and recreated by theatre artists on behalf of those who are unable to express and realise it themselves.  Prof Luwes’ advice to emerging playwrights is simple: “Write about your experiences and feelings and never try to write like someone else. Trust your intuition and be willing to place your name and thinking on the altar of other people’s opinions in public.” 

The Suid-Afrikaanse Akademie vir Wetenskap en Kuns announced its awards on 21 May 2020. The official presentation will take place at a later stage. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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