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18 March 2020 | Story Valentino Ndaba | Photo Charl Devenish
Education
Members of the Faculty of Education Academic Advisory Board at its inaugural meeting held on the University of the Free State’s Bloemfontein Campus.

A first of its kind for the University of the Free State (UFS), the Faculty of Education Academic Advisory Board (AAB) was inaugurated on 5 March 2020 to provide guidance on developing industry-driven academic programmes.

Chairman of the Board and Dean of the faculty, Prof Loyiso Jita, explained the relevance of the structure. “Essentially, the Board is there to provide advice to the faculty on how we can be at the top of our game, connect with practitioners out there, and give ourselves an edge both in terms of our strategic research goals as well as raising the required finance to run our programmes effectively.”

A future-focused faculty
At its first sitting on the UFS Bloemfontein Campus, the Board made recommendations which the faculty has committed to implementing. The first suggestion put forward was to align the faculty to the larger higher-learning industry and education practitioners.

Bridging the gap between the institution and these stakeholders is of utmost significance: “There is still a feeling that we universities operate as ivory towers. Everything that we do, whether it is research, engaged scholarship, or teaching, has to be anchored in the practice. It has to be designed to influence and in most cases to change the practice in our communities,” added Prof Jita.

Other key focus areas identified include science and mathematics education. Prof Jita leads the South African National Roads Agency (Sanral) Research Chair that focuses on science education in the country. In the first five years of its existence, the Chair has helped graduates achieve 28 PHDs, eight master’s degrees, and has produced 66 publications. Prof Jita revealed that the Sanral Chair has challenged itself to double these statistics in the next five years.

Childhood development
Early Childhood Development (ECD), as a development zone will be championed as recommended by the Board. According to the Dean: “We have developed a strength as a faculty in that we have been leading in curriculum development in the area of ECD and have even hosted a number of workshops for other universities.”

Subsequent to that, the faculty has also decided to shine a spotlight on literacy. A project plan is pending submission to the National Research Foundation (NRF) for funding.

Long-term sustainability
The Advisory Board made a commitment to help the faculty develop more durable partnerships with industry players instead of the usual year-to-year collaborations. Undertaking the task to develop medium- to long-term partnerships of three to five years would be helpful because that could result in more sustainable projects and funding. A progress report is expected by the Board at its follow-up meeting scheduled for November 2020. 

Why an Academic Advisory Board?
Academic Advisory Boards are established across higher-learning institutions to ensure development aligned with regional, local, and global standards. Our Faculty of Education intends to use this structure to assist in terms of strategic direction and quality assurance of curriculum development and content delivery. Generally, the establishment of active AABs seeks to ensure that graduates comply with the expectations of the workplace, curriculum relevance for industry and the inclusion of the necessary knowledge, skills and attributes graduates will need in their specific fields.

Its purpose is to also assist in formulating and achieving strategic objectives, help make the connection between academic knowledge and “real work” skills, build a list of practitioners who could serve as classroom and graduation guest speakers, and create opportunities for students to learn workplace skills by providing suitable internship locations.

The Faculty of Education’s Board consists of the chief executive officers (CEOs) from the Education, Training and Development Practices Sector Education and Training Authority (ETDP SETA); the South African Council for Educators (SACE),the National Education Collaboration Trust (NECT) and Umalusi. In addition to the CEOs are six external members, three Heads of Schools, the Programme Director for Research and Engaged Scholarship, the Assistant Dean of the faculty at the Qwaqwa Campus, the Vice-Dean, as well as the Dean. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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