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26 May 2020 | Story Marcus Maphile | Photo Supplied
Marcus Maphile
The African continent is known for endless wars, extreme poverty, under-development, and highly contested borders left by the legacy of colonialism. Low levels of literacy among young people and adults remain a concern in many African states. African universities are slowly beginning to play a significant role in contributing to national innovation systems that seek to change the socio-economic and other fortunes of many poor and marginalised Africans. 

The African continent celebrates the 57th anniversary of the founding of the Organisation of African Unity (OAU), and the relevance of the current African Union (AU) in the fight against socio-economic challenges caused by COVID-19 on the continent. The fear faced by most African countries emanates from inadequate healthcare systems and facilities. The debate on the opening of schools and institutions of higher learning is passed around like a soccer ball, as countries are aware that they lack the capacity to accommodate a surge of COVID-19 infections.

The African higher education and research sector is struggling to adapt. Will they be able to play a significant role towards finding a vaccine, producing new knowledge or research from African indigenous plants?  To be factual, in many ways this is not likely to happen, as most of the higher education institutions struggle with internet connectivity and high data costs. Many books and journals in libraries remain inaccessible, and most will only later record how developed countries moved to online teaching and learning with great success or failure.   All this will happen under the noses of illiterate Africans who rightly expect their higher education and research institutions to contribute towards finding immediate responses to the COVID-19 pandemic threat.

Most public and academic libraries remain closed and there is no word and contribution from highly decorated professionals towards sustaining reading habits and availing relevant materials for research towards finding a vaccine. There is no co-ordinated plan from library ministries and or library lobby groups. This is the context in which Africa Month 2020 is celebrated. It will be remembered as the year in which the promotion of reading and the opening of schools took a beating.

Marcus Maphile is Assistant Director: Library Marketing at the University of the Free State and he writes in his personal capacity.

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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