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26 May 2020 | Story Marcus Maphile | Photo Supplied
Marcus Maphile
The African continent is known for endless wars, extreme poverty, under-development, and highly contested borders left by the legacy of colonialism. Low levels of literacy among young people and adults remain a concern in many African states. African universities are slowly beginning to play a significant role in contributing to national innovation systems that seek to change the socio-economic and other fortunes of many poor and marginalised Africans. 

The African continent celebrates the 57th anniversary of the founding of the Organisation of African Unity (OAU), and the relevance of the current African Union (AU) in the fight against socio-economic challenges caused by COVID-19 on the continent. The fear faced by most African countries emanates from inadequate healthcare systems and facilities. The debate on the opening of schools and institutions of higher learning is passed around like a soccer ball, as countries are aware that they lack the capacity to accommodate a surge of COVID-19 infections.

The African higher education and research sector is struggling to adapt. Will they be able to play a significant role towards finding a vaccine, producing new knowledge or research from African indigenous plants?  To be factual, in many ways this is not likely to happen, as most of the higher education institutions struggle with internet connectivity and high data costs. Many books and journals in libraries remain inaccessible, and most will only later record how developed countries moved to online teaching and learning with great success or failure.   All this will happen under the noses of illiterate Africans who rightly expect their higher education and research institutions to contribute towards finding immediate responses to the COVID-19 pandemic threat.

Most public and academic libraries remain closed and there is no word and contribution from highly decorated professionals towards sustaining reading habits and availing relevant materials for research towards finding a vaccine. There is no co-ordinated plan from library ministries and or library lobby groups. This is the context in which Africa Month 2020 is celebrated. It will be remembered as the year in which the promotion of reading and the opening of schools took a beating.

Marcus Maphile is Assistant Director: Library Marketing at the University of the Free State and he writes in his personal capacity.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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