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27 November 2020 | Story Rulanzen Martin | Photo Rulanzen Martin
From the left: Prof Henning Pieterse, Dr Francois Smith, Madré Marais, and Anton Roodt during the joint book launch in the Free State Botanical Garden in Bloemfontein.


The Creative Writing programme in the Department of Afrikaans and Dutch, German and French at the University of the Free State (UFS) experienced a book bonanza this year, with the publication of three books. This includes the satirical novel Weerlose meganika by architect Anton Roodt; Die kleinste ramp denkbaar by Dr Francois Smith; and the collection of short stories, Luistervink, from the pen of Madrė Marais. 

Prof Henning Pieterse describes the titles of these books as ‘pure poetry’, and although each of the three books takes place in its own world – whether it is the world of the eavesdropper, the unconscious policeman in the doctor’s consulting room, or the artificial intelligence robots which can wipe out humanity – there is a recurring theme in all three books, namely the end of the cultural period or dominant regime.

The story behind the stories 

In Roodt’s debut novel, Weerlose meganika, robots, artificial intelligence as well as digital beings form the background of the story. It is a fantasy world of technology and biological beings. “The story comes from people’s resistance to robots, the fear that the technology we create could become smarter than us and then turn against us (humans),” says Roodt. 

The dictionary defines an eavesdropper as a ‘secret listener’, and this is also the title of Madré Marais’ collection of short stories. Some of the characters in the short stories take on these ‘eavesdropper’ characteristics by immersing themselves in the world and events around them.

“The writing process was a quest for the identity of the characters. During the course, I sent a character to South America to see what he was going to do there,” Marais said. 

With the events of 2020, the title of Dr Smith’s book, Die kleinste ramp denkbaar, is almost prophetic. “The book attempts to say something about the current life in South Africa; it is attempting to discover a secret,” says Dr Smith. The origin of the story and events in the novel stem from a personal experience for Dr Smith.  

Significant milestone for course

“It is quite special for a small department to be able to publish so much in one year – the result of a process of many years,” said Prof Pieterse, who is heading the course. The course was revived in 2015 and has since published five books, including Die ongelooflike onskuld van Dirkie Verwey by the poet Charl-Pierre Naude, which was published in 2019. 

The course is just one of the many success stories in the department – as evidenced by the publication of Luistervink, Die kleinste ramp denkbaar and Weerlose meganika. The books also serve as the authors’ dissertations for the master’s degree in Creative Writing.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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